Quaker Oats is building on its long-standing partnership with Magic Breakfast and teaming up with FareShare, to unveil their new ‘Share the Warmth’ campaign. This will see the brand pledge to donate up to 2.5 million warm breakfasts to communities across the UK in need.
New limited-edition packs will be rolling out across the grocery, convenience, and wholesale channels until March 2023 and will highlight that one pack sold = one donation*. The campaign will be supported by wider marketing initiatives, including radio, social media and in-store activity.
Claire Molyneux, Head of Marketing for Quaker at PepsiCo comments: “As a brand, Quaker Oats is committed to both doing good as well as making you feel good with a range of nutritious breakfast options. We are proud to ‘share the warmth’ this winter by building on our long-term connection with our charity partners to help feed those most in need.”
“Since 2009, Quaker Oats has partnered with Magic Breakfast to donate millions of bowls of Quaker to school children who need them. Through our continued support of Magic Breakfast, we will help to provide nutritious options to children before lessons to help fuel their learning. In addition, we are also proud to extend our support to FareShare, which will ensure that we reach even more communities and help make a wider impact. Shoppers can help us to share the warmth by purchasing one of the promotional packs.”
Lindsay Boswell, CEO at FareShare said, “We’re incredibly grateful for the support from Quaker and thrilled to be part of their ‘Share the Warmth’ campaign. The breakfast food they have donated will be distributed through our network of 9,500 charities, which support over a million people across the UK. The Quaker promotional packs will make a huge difference towards funding the operational costs of delivering food, which have increased significantly over recent months. The cost of living crisis has had a disproportionate impact on those already struggling to make ends meet with millions being pushed into food insecurity. This generosity is needed now more than ever.”