Search Results for: Fashion

Fashion waste from top UK brands found polluting endangered turtles’ habitat in Ghana

Stuart Mitchell

Clothes discarded by UK consumers and exported to Ghana have been found in a huge new dumpsite growing inside internationally protected wetlands, an Unearthed and Greenpeace Africa investigation reveals.  Unearthed reporters have found garments from UK high-street brands Next, George at Asda, and Marks & Spencer inside the protected nature site home to rare birds and three species of turtles. The clothes were located at or close to two open-air waste dumps that have recently appeared inside the wetlands. Clothing items from M&S, Zara, H&M, and Primark were also found at a…

Zero Waste Day shines a light on fashion and textiles

Stuart Mitchell

Hundreds of thousands of people worldwide marked the International Day of Zero Waste, which spotlighted solutions to the mounting environmental and social problems caused by the fashion and textile sector.   More than 240 events were held across the globe, from an exhibition in China where old fabrics were reimagined as furniture to a youth hackathon in France. Some 630,000 people joined the Zero-Waste-Day conversation on social media, while airport billboards from Istanbul to Beijing showcased the importance of reusing and repairing clothing.   At the core of Zero Waste Day, which…

Fast fashion could be left on the peg as preloved and repair displace new sales

Stuart Mitchell

A new report from WRAP, working with leading resale and repair businesses and brands, shows the positive impacts that a range of circular business models are having in stopping the purchase of new clothes. The insights are outlined in the report Displacement Rates Untangled and make essential reading for the UK, which in 2024 was the fourth highest consumer of clothing of any nation, after the USA, China and India.  Harriet Lamb, WRAP CEO, said “Our research shows that buying preloved both satisfies our desire for clothes, for something new-to-us, and means we don’t buy so many brand-new…

Indian Brands and Canopy Unite to Protect Forests and Champion Circular Fashion Solutions

Stuart Mitchell

Indian fashion brands Doodlage, Lovebirds, Ka-Sha, Paiwand Studio, Sonam Khetan, and Urvashi Kaur are the latest to join Canopy, a solutions-driven environmental non-profit and global movement to safeguard the world’s climate- and biodiversity-critical forests and accelerate Next Gen Solutions for the fashion industry. These brands join the ranks of Indian sustainability leaders Flipkart and Anita Dongre, as well as Canopy’s international network of 950+ companies, further solidifying India’s growing role in the international shift towards circular supply chains and forest protection. This announcement follows Canopy’s recent “Fashion for Forests” event…

Baldwin&’s Cheeky New Campaign for Worldclass’ Colon Cancer Prevention Fashion Line

Stuart Mitchell

Here’s a fact: Colon cancer is up to 89% preventable. Here’s an unfortunate truth: the stigma around guts, butts, and poo prevent important conversations around colonoscopies, especially among those in their 20s, 30s and 40s, age groups that have seen colon cancer on the rise for years. It’s why Worldclass, a new streetwear line launched by Brooks Bell and Sarah Beran – both survivors of late-stage colorectal cancer diagnosed in their 30s – enlisted purpose-driven creative agency Baldwin& as their strategic and brand design partner to create an edgy campaign to showcase…