Search Results for: Greenwash

Cognito research highlights challenges that booming media coverage of ESG poses for asset managers

Stuart Mitchell

Cognito, the specialist communication and marketing agency, today released a report on how the booming interest in green investing is being covered by asset management media and how asset managers are communicating their ESG strategies. “Time for a temperature check: ESG Communications in Asset Management During the Boom” analysed ESG coverage from 16 leading financial media outlets in Europe, North America and Asia over the last two years, alongside analysis of outbound communications (including press releases and insights) undertaken by 35 leading asset managers – to see how supply and…

Next generation of UK investors call for ISA investments to match their values

Stuart Mitchell

UK ISA holders are calling for increased transparency in how their money is invested, amid a rise in interest in ethical and sustainable investments spurred on by the pandemic and a new generation of investors. New research from Triodos Bank UK can reveal that seven in 10 UK consumers (71%) think that banks and financial providers need to be more transparent about how they invest their customers’ money, while two thirds (64%) say the Government needs to do more to make banks be transparent. Meanwhile, half of UK adults (50%)…

Releasing the first book to trace the history of chemicals in the fashion industry, while crucially, pointing to new solutions

Stuart Mitchell

Foamy water, purple rivers, untold environmental and social damage… These are some examples of the devastating impact that the use of chemicals in the textile and footwear industry has on communities and habitat. Consumers have the right to the correct information to help them make the right choices, and the industry has a responsibility to clean up their act. Knowledge is power when it comes to making the right choices – which is why today sees the launch of Detoxing the Fashion Industry for Dummies. The book is a freely…

Coca Cola is misleading the public over single-use plastic bottles, says environmental campaigners in ASA complaint

Stuart Mitchell

Coca Cola is attempting to mislead the public about the environmental impact of its plastic bottles by suggesting they are not ‘single-use’ say plastic campaigning organisation, City to Sea in a complaint submitted this week to the Advertising Standards Agency ASA. The company’s recent advertising campaign claims “single-use plastic bottles are only single-use if they are thrown away”, with ads appearing in newspapers and tube stations. City to Sea have as a result, submitted a formal complaint to the (ASA) arguing that Coca-Cola misrepresents a commonly held definition of the word ‘single-use,’…

ETHICMARK® Winners: “Ørsted” and “Trash Isles” Best Advertising Campaigns For 2018

Stuart Mitchell

Ørsted from Denmark and a Plastic Oceans International campaign are the 2018 winners of the EthicMark® Awards for advertising and media campaigns that “uplift the human spirit and society.” Founded in 2004 by sustainability pioneer and renowned futurist Hazel Henderson, chair, the EthicMark® Awards  demonstrate the power of advertising and marketing campaigns to inspire, focus on human potentials and further both public and private legitimate interests.  Winning campaigns uphold high standards of truth, integrity, responsibility, transparency and fairness, respecting diversity and refraining from greenwashing, instilling fear or misusing brain science. The…