Search Results for: Greenwash

New Report states Nature Based Solutions (NbS) is an emerging institutional asset class

Stuart Mitchell

The Green Purposes Company, in partnership with Finance Earth, has published a ground-breaking report on the urgent need to accelerate and scale up investment in nature.  This report is published at a critical time: we are facing an environmental crisis with global wildlife populations plummeting and the impacts of climate change increasingly being felt around the world. It is estimated that the global need for biodiversity conservation financing will reach approximately $854 billion annually by 2030 in order to safeguard the natural environment. With current spending only around $130 billion…

UK banks and investors responsible for nearly double the UK’s annual carbon emissions, report finds

Stuart Mitchell

A new report, published on 25 May 2021 by Greenpeace UK and WWF, finds that UK banks and asset managers were responsible for financing 805 million tonnes of CO2 in 2019, which would make The City of London the 9th biggest emitter of CO2 in the world if it were a country – ranked higher than Germany. The new research points towards finance as one of the UK’s biggest contributors to climate change and supports calls for regulation to be introduced across the sector to bring it into line with…

Comms industry must overcome nerves and bandwagoning to fight climate misinformation – new PRCA research

Stuart Mitchell

The launch of the first research report from the PRCA Misinformation in the Climate Crisis Strategy Group and Opinium, global insight agency, reveals an industry ready to tackle misinformation, but nervous about expertise and bandwagoning. The study of almost 200 UK PR and communications professionals conducted by Opinium explored the current perception of the climate crisis and misinformation, the role of communications professionals within it and the challenges that need to be addressed.  Over 80% of those surveyed are already playing an active role in advising the organisations they work for on…

ASA – Protecting young and vulnerable people: Annual Report 2020

Stuart Mitchell

The ASA/CAP have released a post called: Protecting young and vulnerable people: Annual Report 2020. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Our Annual Report 2020, published today, highlights how we’re evolving the way we regulate to make sure young and vulnerable people are protected from misleading, harmful or irresponsible ads. By harnessing innovative technology, using data science, and working closely with partners, including other…

Visualizing Sustainability in our More Empathetic World By Rebecca Rom-Frank, Creative Insights Researcher, iStock

Stuart Mitchell

We don’t often do Guest Posts but we thought that this post from Rebecca Rom-Frank, the Creative Insights Researcher at iStock would be of interest and value to our readers, thanks to Rebecca: This year, Earth Day, celebrated globally on April 22, took place in a changed world. After a year of a global pandemic and social justice movements, consumers now expect brands to communicate with greater empathy than ever before. At iStock, global customer searches for “solar panels on roof” and “sustainable finance” rose significantly in 2020, along with…