Search Results for: Pollution

Beyond the billboard: how Ocean Outdoor’s climate driven initiative is helping the planet

Stuart Mitchell

Pinwheel platform allows agency partners to directly contribute to environmental programmes  Ocean Outdoor has announced the first results of its most recent sustainability initiative, working with agency partners to establish a rigorous and long term form of corporate climate activism using Out of Home (OOH) ad spend.  Under its Pinwheel platform, a percentage of Ocean’s 2024 revenue uplift has been given to four critical marine based projects that remove atmospheric carbon and are driving lasting change by helping to repair the planet’s natural ecosystems.  All of the projects are verified…

Zero Waste Day shines a light on fashion and textiles

Stuart Mitchell

Hundreds of thousands of people worldwide marked the International Day of Zero Waste, which spotlighted solutions to the mounting environmental and social problems caused by the fashion and textile sector.   More than 240 events were held across the globe, from an exhibition in China where old fabrics were reimagined as furniture to a youth hackathon in France. Some 630,000 people joined the Zero-Waste-Day conversation on social media, while airport billboards from Istanbul to Beijing showcased the importance of reusing and repairing clothing.   At the core of Zero Waste Day, which…

TfL’s greenhouse gas emission reduction targets and net-zero targets validated

Stuart Mitchell

Transport for London’s (TfL) commitments on climate action have been recognised as the gold standard. This is after the Science Based Targets initiative (SBTi) validated TfL’s near and long-term emission reduction targets, and net-zero target in line with limiting global warming to 1.5 degrees above pre-industrial levels, meeting the goals of the Paris Agreement. SBTi is a UK based climate-action organisation that provides validated standards, tools and guidance to help companies and organisations like TfL, and thousands of others across the transport, financial and consumer sectors to reduce their carbon…

WRAP begins process to appoint new CEO

Stuart Mitchell

WRAP, the global environmental action NGO, has started a process to appoint a new CEO. The existing CEO, Harriet Lamb, has resigned from the organisation to become the CEO of the Green Party of England and Wales. She will leave WRAP at the end of May. The Chair of WRAP, Sebastian Munden, said: “We are grateful to Harriet for all her work at WRAP and understand her decision to leave reflects a deeply held personal passion. She leaves the organisation on a strong footing with a highly capable management team…

SteelZero joins civil society to call on EU to set clear path to green steel

Stuart Mitchell

A new report out now, “The state of the European steel transition” highlights the crossroads at which the EU finds itself: It can double down on outdated coal-based steelmaking, or drive a shift to green steel to secure industrial competitiveness. This research provides eight key policy recommendations designed to clean up Europe’s steel sector, which accounts for five percent of the EU’s total carbon emissions, including: EU Member States need to commit to not permitting or financing any new BF-BOF and end public investments to reline existing ones. A framework…