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CAP – Influencer Marketing – Key Advice Resources

Stuart Mitchell

The ASA/CAP have released a post called: Influencer Marketing – Key Advice Resources. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. From infographics and webinars to Insight articles and our AdviceOnline database – we have a whole host of resources on influencer marketing to help marketers and influencers get it right and avoid a run-in with the ASA.  Don’t forget that there are other…

UK could reach Net Zero faster by expanding its Emissions Trading Scheme

Stuart Mitchell

The UK is positioned to become a leader in the global carbon market should it admit the Woodland Carbon Code (WCC) into the UK Emissions Trading Scheme (UK-ETS). A policy paper published today by King’s College London in collaboration with Imperial College Business School and Foresight Sustainable Forestry Company Plc estimates the admission of the UK’s WCC voluntary carbon credits into the UK-ETS would economically ‘unlock’ up to an additional 26% of land considered appropriate for woodland creation. This would take the UK much closer to achieving the government’s national…

The Public Affairs Council Honors International Paper for Grassroots Innovation Award for Period Poverty Initiative

Stuart Mitchell

The Public Affairs Council honored the winners of the 2024 Innovation Awards during its annual Advocacy Conference in Austin, Texas on January 30, 2024. International Paper won in the category of Grassroots Innovation for our Period Poverty Initiative to combat period poverty in communities and raise awareness of the issue facing women and girls. Meaghan Joyce, director of political & advocacy strategy, accepted the award on behalf of International Paper and provided an overview of the campaign during the award ceremony. Period poverty is the lack of access to period…

IRENA and Partners Drive Renewables Deployment in Fragile Settings Through UN Peacekeeping Missions

Stuart Mitchell

Launched at the 13th IRENA Assembly in 2023, the United Nation (UN)’s Energy Compact on Renewable Energy for Peacekeeping seeks to reduce the peacekeeping missions’ environmental footprint while improving energy access and supporting the achievements of parts of host countries’ Nationally Determined Contributions. Focusing on improving effectiveness and operational resilience with increased use of renewables, the Compact was further reinforced by the countries’ consolidated actions aimed at decarbonising peacekeeping operations. In the framework of the Energy Compact, partners are promoting the use of renewables in peace-keeping missions, aligned with the…

Yuka Celebrates B Corp Certification, Reinforcing Dedication to Transparency and Accountability

Stuart Mitchell

Yuka, the independent health and wellness app that more than 48 million consumers in 12 different countries use to check the health and environmental impact of the food and cosmetics they purchase, is proud to announce it has become a Certified B Corporation (B-Corp), further demonstrating its commitment to transparency and accountability.  B Lab certifies B Corporations based on rigorous standards for social and environmental performance, accountability, and transparency, values that perfectly align with Yuka’s twofold mission of empowering consumers by offering transparent product information and encouraging them to advocate…