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HP Introduces First-of-its-kind Sustainable Impact Program for Partners to Extend Impact on Climate Change, Human Rights and Digital Divide

Stuart Mitchell

HP Inc. has unveiled HP Amplify™ Impact, an industry-first partner assessment, resource and training program aimed at driving meaningful change across its three Sustainable Impact pillars – Planet, with an emphasis on climate change; People with an emphasis on human rights and social justice; and Community with an emphasis on bridging the digital divide. Partners that pledge to join the HP Amplify Impact program will work with HP to assess their own practices while tapping into the company’s extensive investments and initiatives. “Our goal is to work with our partners…

Discovery Education Appoints Scott Kinney as Chief Executive Officer and Kelli Campbell as President

Stuart Mitchell

Discovery Education—the Charlotte, North Carolina based global leader in standards-aligned digital curriculum resources, engaging content, and professional learning for K-12 classrooms—has announced the appointment of Scott Kinney as its new Chief Executive Officer and Kelli Campbell as the company’s new President. Kinney succeeds Paul Ilse, who will become Executive Chairman of Discovery Education’s Board of Directors. Kinney’s distinguished 25-year career in education began in Pennsylvania’s public school system at the Sharpsville Area School District, where he served as the district’s Instructional Technology Coordinator.  Following stints as Assistant Director of Curriculum…

ASA takes action against misleading debt advice ads

Stuart Mitchell

The ASA/CAP have released a post called: ASA takes action against misleading debt advice ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We have today published two rulings involving commercial debt advice companies, National Direct Service and Fidelitas Group Ltd who made various misleading claims, in paid-for search ads and on their websites, about their services. We’ve taken this action in response to complaints from the…

Legacy Collective Announces Campaign to Raise Funding for Mental Health Services in the Black Community

Stuart Mitchell

Legacy Collective, a giving community dedicated to funding nonprofits addressing systemic issues with sustainable, innovative solutions, today announces a giving campaign to raise money for mental health services in the Black community. Funds raised will benefit Breakthrough and Eustress Inc. Donors who would like to give to this cause can do so on the Legacy Collective web site by making a one-time donation to the 100 Campaign. Breakthrough partners with those affected by poverty to build connections, develop skills and open doors of opportunity in East Garfield Park, a predominantly Black…

CAP – Nothing new under the Code – New platforms, same rules

Stuart Mitchell

The ASA/CAP have released a post called: Nothing new under the Code – New platforms, same rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Technology is constantly evolving, and every day new media types and platforms are being developed. These allow advertisers to reach consumers in exciting new ways, and in ‘spaces’ that look very different to where ads have appeared for the…