Tag: Code

CAP: Break the habit, not the Code – Stop-smoking aids

Stuart Mitchell

The ASA/CAP have released a post called: CAP: Break the habit, not the Code – Stop-smoking aids. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Launched in 2012, ‘Stoptober’ is a 28-day stop smoking challenge from Public Health England that encourages and supports smokers towards quitting for good. ‘Stoptober’ is based on the insight that if someone can stop smoking for 28-days, they are…

Read More

CAP – Nothing new under the Code – New platforms, same rules

Stuart Mitchell

The ASA/CAP have released a post called: Nothing new under the Code – New platforms, same rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Technology is constantly evolving, and every day new media types and platforms are being developed. These allow advertisers to reach consumers in exciting new ways, and in ‘spaces’ that look very different to where ads have appeared for the…

Read More

CAP – Nothing new under the Code – New platforms, same rules

Stuart Mitchell

The ASA/CAP have released a post called: Nothing new under the Code – New platforms, same rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Technology is constantly evolving, and every day new media types and platforms are being developed. These allow advertisers to reach consumers in exciting new ways, and in ‘spaces’ that look very different to where ads have appeared for the…

Read More

CAP: Nothing new under the Code – New platforms, same rules

Stuart Mitchell

The ASA/CAP have released a post called: CAP: Nothing new under the Code – New platforms, same rules. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Technology is constantly evolving, and every day new media types and platforms are being developed. These allow advertisers to reach consumers in exciting new ways, and in ‘spaces’ that look very different to where ads have appeared for…

Read More

Remit for ads appearing unlawfully in public places

Stuart Mitchell

The CAP has taken a decision to clarify the range of material which falls outside the scope of the CAP Code under the exclusion of flyposting. This exclusion will now refer to marketing which appears unlawfully in public places. CAP considers that the change will ensure that the spirit of the exclusion remains relevant and keeps apace with new technology for displaying advertising in public places, some of which is done so unlawfully. Currently, the Scope of the CAP Code provides the following: that the Code applies to posters and…

Read More