Search Results for: background

New #Dadication PSAs Encourage Responsible Fatherhood

Stuart Mitchell

In collaboration with the Administration for Children and Families (ACF) at the U.S. Department of Health and Human Services, and the National Responsible Fatherhood Clearinghouse (NRFC), the Ad Council has launched a new series of public service announcements (PSAs) aimed to celebrate and support responsible fatherhood. The campaign’s latest spots are designed to showcase, encourage, and celebrate the efforts of young fathers overcoming everyday parenting challenges to be active and present in their children’s lives. The new PSAs capture the stories of three young fathers — Alex, Jose, and Sammy…

‘All Varieties’ campaign celebrates diversity and inclusion across the UK

Stuart Mitchell

The Out of Home industry celebrates the labels that help people express their individuality and define their place in the world with the All Varieties campaign.   Running from June to July to coincide with Pride 2024, the campaign features new public artwork by renowned artist, Martin Firrell, and highlights the diversity of labels such as ‘they/them,’ ‘gay,’ ‘straight,’ ‘non-binary,’ and ‘trans.’  All Varieties embraces a wide range of identities, including gender non-conforming and experimental pronouns like ‘ze/zir,’ as well as historically significant labels like ‘femme’ and ‘dyke.’ Digital gallery…

Commission and national consumer protection authorities starts action against 20 airlines for misleading greenwashing practices

Stuart Mitchell

Following an alert from the European Consumer Organisation (BEUC), the European Commission and EU consumer authorities (Network of Consumer Protection Cooperation – CPC – Authorities) sent letters to 20 airlines identifying several types of potentially misleading green claims and inviting them to bring their practices in line with EU consumer law within 30 days. The CPC network, led by the Belgian Directorate General for Economic Inspection, the Netherlands Authority for Consumers and Markets, the Norwegian Consumer Authority and the Spanish Directorate General of Consumer Affairs, focused on claims made by…

CIPR and Taylor Bennet Foundation launch 2024 BME reverse mentoring scheme

Stuart Mitchell

The Chartered Institute of Public Relations (CIPR) and Taylor Bennett Foundation have launched the third Reverse Mentoring Scheme to tackle equity, diversity, and inclusion (EDI) challenges in the PR industry. Over the following 10 months, the scheme will challenge the general organisational infrastructure and representation in the PR and communications sectors, championing diversity and inclusion and working towards change in the industry. The scheme supports progressive learning as senior agency and in-house leaders are paired with a PR and comms professional from a Black, Asian, or ethnic minority background. The…

Billion Dollar Boy launches FiveTwoNine, a membership community combining physical spaces and online educational resources to empower creators and brands

Stuart Mitchell

Leading global creator agency, Billion Dollar Boy, which this year celebrates its ten year anniversary, today announces the launch of FiveTwoNine: The Creator Club. FiveTwoNine is a membership community dedicated to empowering emerging creators in the ‘Business of Being a Creator’.  FiveTwoNine operates as a global platform providing educational resources and as physical spaces for key stakeholders in the creator economy to network and collaborate – all designed to accelerate the growth of emerging creators’ careers and enhance brand partnerships. The Club launches with its flagship headquarters in London for an initial four…