Search Results for: business

Businesses can unlock a nature-positive economy with an enabling policy framework from government

Stuart Mitchell

A new briefing launched recently by the Aldersgate Group calls on the government to align policy and regulation to enable business action that can unlock the economic and ecological potential of a nature-positive economy. The UK stands at a pivotal moment for nature recovery. Bold leadership, clear frameworks and collaborative efforts are required to drive a transition from ambition to tangible delivery. Nature is vital to the economy, with 55% of global GDP moderately or highly dependent on it.[i] However, successive UK governments have struggled to progress towards legally-binding environmental…

14% Increase In Gen Z And Millenials That Say Businesses Aren’t Doing Enough On Social Issues

Stuart Mitchell

A new report finds that there has been a 14% increase in the number of Gen Z and Millennials that expect companies to do more on social issues since 2021 (53% vs 39%).  The Purpose Pulse, which surveyed people in the UK and US, found Gen Z and Millennials are demanding more action amidst low levels of trust. Just under one third of respondents believe business and government can solve today’s big challenges (32% and 29% respectively). This comes at a time of global conflicts, political shifts and national elections,…

Ibero-American Business Network for Green Growth

Stuart Mitchell

The Ibero-American Business Network for Green Growth (IABNGG) has been launched in an event that took place at COP29 in  November.  The network’s main goal is to mobilise the private sector in Latin America in order to boost collaboration and the development of ambitious green policy frameworks that encourage opportunities for sustainable growth in the region.   It is also a key initiative to connect and strengthen collective business action in the region in the run-up to COP30 in Brazil, building on best experiences and promoting active engagement with governments…

New study highlights ways Fairtrade can support businesses looking to reduce carbon emissions on smallholder farms

Stuart Mitchell

A new study investigates the carbon footprint of four Fairtrade products from five country origins (cocoa from Côte d’Ivoire and Ghana, coffee from Colombia, bananas from the Dominican Republic and red roses from Kenya). It identifies mitigation strategies for each commodity, and reveals five key recommendations to help businesses looking to reduce their scope 3 emissions (the indirect emissions created in a value chain) on smallholder farms in their supply chains.   The primary finding of the study, Carbon footprints and mitigation opportunities in Fairtrade supply chains, is that, when working…

WARC releases The Marketer’s Toolkit 2025: two-thirds of marketers expect business conditions to improve next year

Stuart Mitchell

Improving economic conditions, the tension between social media and brand safety, the growing cohort of consumers leading more solo lifestyles, expanding brand building to encompass the entire customer experience, and managing the impact of AI technology on the environment, are five key trends that will shape global marketing strategies in 2025, as revealed in WARC’s Marketer’s Toolkit 2025, released today.  Now in its 14th year, The Marketer’s Toolkit provides marketers with strategic support for planning and decision-making to help navigate the challenges and benefit from the opportunities in the coming…