The Polish Organisation of Advertisers (Polska Organizacja Reklamodawców – POR) has been officially launched in November with the support of WFA, creating a new and powerful voice for the interests of brand marketers in Poland and central Europe. Total annual ad spend in Poland is $3.7 billion, making it one of the largest markets in the world without a local advertiser association, until now. The creation of POR follows years of discussion and work, driven by Anna Dzierzędzka, Connections & Media Planning Director CE at PepsiCo, Aleksandra Gawlas, Marketing Director…
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Mail Metro Media named the best media owner to work with
Mail Metro Media has been rated best media owner to work with in the IPA Digital Media Owners Autumn 2023 Survey, supported by True & North. In the survey, which details which media owners deliver the highest levels of service and which have shown a commitment to continually improving their digital standards, 87.8% of respondents said that their overall experience of working with Mail Metro Media was a good one. They were closely followed by Spring survey leaders Blis (87.3%) and Reddit (84.6%). While Mail Metro Media leads overall and…
IFC Issues $1.5 Billion Social Bond to Support Low Income Communities in Emerging Markets
IFC issued a three-year social bond, raising $1.5 billion to support low-income communities in emerging markets. The transaction represents IFC’s largest ever social bond, with its largest ever order book. It is also the largest US dollar social bond issued by a supranational this year. This is IFC’s first US dollar denominated social bond benchmark in 2023, complementing the organization’s Canadian dollar and Australian dollar social bond benchmarks issued earlier this year. “We are seeing tremendous demand from investors for our social bonds. With order books of over $6 billion,…
Belmont University wins gold in ICCO University PR World Cup
Alyssa Sotiros and Nora Suknaic representing Belmont University (USA) have won Gold at the second annual ICCO University PR Word Cup. Silver was claimed by Emilia Sala and Michalina Wójcik representing University of Warsaw (Poland), while Jessica Gaynor and Sarah Cockett from Leeds Beckett University (UK) won Bronze. They were competing against 30 teams from 20 educational institutions providing PR and communication studies all over the world. From 6th to 9th November, 30 teams from Asia, Europe, Africa and North America competed against each other to be crowned champions. Pairs…
Asda donates 1m breakfasts to mark decade of FareShare partnership
Asda announces that it will provide the equivalent of one million breakfast meals to mark 10 years of its partnership with FareShare, the UK’s biggest charity fighting hunger and tackling food waste. The donations are being provided via Asda’s wholly owned subsidiary IPL and will consist of a portion of cereal as well as a piece of fruit supplied to the Magic Breakfasts programme via FareShare. Asda has worked in partnership with FareShare since 2013 and in that time, it has provided the equivalent of over 30 million meals of…