Effie Worldwide has announced the 2022 Effie Index (effieindex.com), the annual ranking of the companies behind the world’s most effective marketing – with AB InBev, McDonald’s, WPP, Ogilvy, Leo Burnett Middle East, and Slap Global named Most Effective Marketer, Brand, Agency Holding Group, Agency Network, Agency Office, and Independent Agency, respectively. AB InBev and McDonald’s topped their rankings for the second year running. The 2022 Effie Index rankings reflect the performance of more than 4300 finalists and winning entries from eligible global, regional and national Effie Awards competitions held around the…
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PRSA Announces Winners of 2023 Anvil Awards
PRSA recently announced the winners of the 2023 Anvil Awards, which recognize the best public relations tactics and campaigns of the year and the highest standards of performance for the profession. “Every year at the Anvil ceremony we get the chance to see the exceptional and trailblazing work taking place throughout our community,” said Michelle Egan, APR, Fellow PRSA, 2023 PRSA Chair, “all of which continues to make me proud to say that I am a communications professional. Congratulations to the winners and participants.” Among all winners, tactics and campaigns…
CIPR announces five successful Research Fund applications
The CIPR has announced five new commissioned research projects under its 2023 Research Fund. Now in its third successive year, the CIPR Research Fund encouraged recent applications from members keen to support the CIPR’s 75th anniversary themes of demonstrating the value of PR to society and on the future of the profession. The commissioned research projects are: Gen Z Media Habits in 2023. By Rebecca Roberts. How can consistent accessibility and inclusion practice become part of public sector operational culture? By Leanne Hughes and Kim Tooke. What is the experience of those from socio-economically disadvantaged backgrounds working in PR,…
IFC Issues 500 Million Canadian Dollar Social Bond to Support Underserved Communities in Emerging Markets
IFC issued a Benchmark Five-Year Social Bond, raising 500 million Canadian Dollars for sustainable investments supporting women entrepreneurs and low-income households in need of essential services. The transaction, which generated diverse investor interest, is IFC’s second in the Canadian Dollar market under its Social Bond Framework, following a 500 million Canadian Dollar transaction in January 2022. “It’s great to be back in the Maple market with our second Social Benchmark Bond,” said John Gandolfo, IFC Vice President and Treasurer, Treasury & Mobilization. “We’re committed to maintaining a diverse investor base…
Blis tops IPA Digital Media Owners Spring survey
Agencies and digital specialists have named Blis as the best media owner to work with, according to the IPA Digital Media Owners Spring survey. The survey, supported by True & North, which details which media owners deliver the highest levels of service and which have shown a commitment to continually improving their digital standards, shows that 84.9% of respondents agree that their overall experience of working with Blis was a good one. They were followed by Pinterest (83.1%) and GumGum (81.9%). While Blis leads overall and Ad Networks/Exchanges, DSP and…