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HP Receives First Recycled Content Validation for Ocean-Bound Plastics from UL

Stuart Mitchell

UL announces HP, a leading provider of personal systems, printers and 3D printing solutions, has achieved recycled content validations from UL for five of their resins, which contain between 5 to 99% recycled content from ocean-bound plastic. HP is the first company to achieve validation from UL to the UL 2809 Environmental Claim Validation Procedure (ECVP) for Recycled Content Standard which now includes auditing of social responsibility procedures.  As a volume leader in using ocean-bound plastic materials in HP products, HP is focused on innovating and using sustainable materials while…

Thrive launches free library of content to help in the fight against Covid-19

Stuart Mitchell

Thrive are pleased to announce the launch of their free library of life-saving content to help not-for-profit organisations stop the spread of Covid-19.   As an award-winning agency they have created the content to support non-profit organisations’ Covid-19 prevention work through behaviour change and health communications. Clean water and good hygiene are the first line of defence against Covid-19 and this message is vital to communicate in low-resource settings. The culture-specific messages encourage social distancing and promote good hygiene practices, such as handwashing with soap. The library includes text and images…

Traackr identifies the rise of book-related influencer content during Covid-19

Stuart Mitchell

Coinciding with UNSECO’s Work Book and Copyright Day celebrations around the world on 23rd April, influencer marketing data platform Traackr has found that March 2020 saw a 43% increase in influencers posting about book clubs, resulting in a 31% increase in book-related Instagram posts, as compared to February 2020.  Drawing data from over 35,000 lifestyle influencers across North America and Europe, Traackr has identified a massive increase in bookstagramming and bookclub chatter on Instagram, in line with the coronavirus-related lockdown measures across the globe.  While beauty-related mentions have declined in…

#DontGoViral: UNESCO and i4Policy launch a campaign to crowdsource local content to combat the Infodemic in Africa

Stuart Mitchell

The COVID-19 pandemic is accompanied by an Infodemic, a spread of disinformation and misinformation making it difficult for people to find accurate information. To contribute to tackling this issue, UNESCO, in partnership with the Innovation for Policy Foundation (i4Policy), is launching an online campaign to crowdsource local openly licensed content to inform communities across Africa about COVID-19. “This crisis tells us the importance of the flow of quality, reliable information at a time when misinformation and rumors are flourishing,” said UNESCO Director General Audrey Azoulay.  The campaign will address the…

Vanessa Bell Calloway and Susan G. Komen Team to Produce “Know Your Girls” Branded Content Series Addressing Women’s Empowerment, Lifestyle and All Things Healthy

Stuart Mitchell

Breast cancer survivor, actress and producer, Vanessa Bell Calloway announced a production with Susan G. Komen to amplify the “Know Your Girls” campaign, designed to educate and inspire black women to understand their breast cancer risk, through the re-launch her digital series, In the Company of Friends on Instagram TV and the web. Bridging generational and technological divides by ranging from short to mid-form digital content on social media and across all digital formats, In the Company of Friends tackles issues such as wellness, self-image, food, fitness and more. In…