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Accenture Interactive and Cannes Lions Extend Exclusive 2019 Festival Content to Entire Creative Industry

Stuart Mitchell

For the first time in the festival’s history, Cannes Lions and Accenture Interactive, the Experience Agency, announce the release of exclusive festival content in the form of the 2019 Digital Doggy Bag to the entire creative industry. Given the popularity of the Digital Doggy Bag’s ‘Week in Review’, which has already accumulated 22,000 views, Cannes Lions and Accenture Interactive are now sharing the key insights and takeaways from the 66th annual Cannes Lions International Festival of Creativity for everybody to enjoy. At the conclusion of the Festival, Cannes Lions and…

ASA/CAP – Content Discovery Networks project

Stuart Mitchell

The ASA/CAP have released a post called: Content Discovery Networks project. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. In 2018 we responded to concerns about potential problem ads appearing on “Content Discovery Networks”. We undertook a project to examine the level of compliance with the rules and to make sure we had the right knowledge and relationships in place to effectively regulate them.…

MCF partners with Internet Watch Foundation in new campaign to encourage reporting of sexual content of under 18s

Stuart Mitchell

Marie Collins Foundation has partnered with the Internet Watch Foundation in a new film aimed at encouraging men to report indecent images and videos of children. The film explains that reporting any sexual content of under-18s that they stumble across online is quick, easy and anonymous. Last year the IWF removed over 100,000 webpages containing criminal content. New research shows that two thirds of men (63%) aged 18-24 surveyed say they are likely to report indecent images of children if they accidentally saw them. However, nearly half (49%) surveyed say…

Hennessy Launches ‘WE ARE’ Content Series Inspiring Others to Push the Limits of Potential

Stuart Mitchell

Hennessy, the world’s best-selling Cognac, celebrates Black History Month with the launch of WE ARE – a powerful four-part content series highlighting the stories behind today’s trailblazers, meant to empower the next generation. For more than 250 years, Hennessy has shared the remarkable stories of extraordinary individuals and continues this tradition today with its WE ARE platform.   WE ARE CREATORS – the first video in the series – launched today and features hip hop artist A$AP Ferg; fashion designer Kerby Jean-Raymond of Pyer Moss; DJ and son of Jam…

National Geographic and Herbal Essences Unearth the Power of Botanicals in New Storytelling Partnership that Launches with Premiere of Branded Content Special, Secrets of the Garden

Stuart Mitchell

National Geographic and Herbal Essences announce a new branded content partnership, SECRETS OF THE GARDEN, which premiered on January 17th at 6/5c on National Geographic. It highlights the first global hair care partnership between Herbal Essences and the Royal Botanic Gardens, Kew, which celebrates the real botanicals used in Herbal Essences bio:renew products. The partnership kicks off with a branded content special, SECRETS OF THE GARDEN, which chronicles the remarkable story of the Royal Botanic Gardens, Kew. Located just outside of London, Kew is the most biodiverse place in the…