Search Results for: content

Long-Form Content is Surging: Two Thirds of Marketers and Creators Have Boosted Production

Stuart Mitchell

Long-form creator content – whether that be long form video; live-streaming; podcasts; or even in written form – is experiencing a resurgence according to new independent research by global creator agency, Billion Dollar Boy, which reveals that over two thirds (68%) of marketers have increased production of long-form creator content in the past 12 months and 70% plan to increase production over the next year.  Billion Dollar Boy’s research, which canvassed the opinions of more than 4,000 consumers, 500 marketers and 500 content creators, found that the trend is particularly…

Berry Partners with Lassonde to Use Recycled Content in Private Label Lemon and Lime Bottles

Stuart Mitchell

Global packaging leader Berry Global Group, Inc. collaborated with food and beverage leader Lassonde Industries Inc. to incorporate 25% post-consumer recycled (PCR) content into its private label lemon and lime juice bottle. The new, 15-ounce bottle is also widely recyclable and optimized to be lightweight. The new flip-top closure is recyclable when consumers recycle the bottle with the cap on, as encouraged by the Association of Plastic Recyclers. “We are committed to helping each customer make transformative leaps toward their sustainability goals and solve whatever challenges come next in their…

Three Quarters of Marketers Plan to Increase Trend-Based Social Media Content This Year

Stuart Mitchell

As community-led trends continue to dominate social feeds, global creator agency, Billion Dollar Boy, has partnered with TikTok to bring marketers the industry’s first ever whitepaper on trend-centric marketing, and has conducted new independent research uncovering how brands are participating in these fast-moving cultural moments, how they’re leveraging creators for trend-driven content, and whether these efforts are resonating with consumers.  Billion Dollar Boy’s research, which canvassed the opinions of more than 4,000 consumers, 500 content creators and 500 senior marketers and brand managers across the US and UK, found that…

Karger Publishers Partners with Ludenso to Enhance Journal Content through 3D and Augmented Reality

Stuart Mitchell

Karger Publishers, a global provider of scientific and medical content, has joined forces with Ludenso, a leader in augmented reality (AR) technology, to give researchers and clinicians the ability to visualize journal article data with 3D and AR. A pioneer in the field of medical research, Karger publishes more than 100 journals covering over 25 medical disciplines. Using Ludenso’s platform, Karger now provides a new service to its authors, adding a new dimension to how they present their data, engage with diverse audiences, and expand the reach of their research.…

New Billion Dollar Boy Research Reveals Generative AI’s Impact on the Creator Economy, with Three Quarters of Marketers Increasing Investment in Generative AI Creator Content in 2024

Stuart Mitchell

Billion Dollar Boy, the leading global creator agency, today announces the launch of a new research report, AI as a Creative Muse: How Generative AI is Influencing the Creator Economy, designed to assist brands in understanding how generative AI is impacting the sector and the future of advertising strategies. The report is powered by practical insights from real world generative AI creator campaigns in partnership with Versace and Xiaomi, expert analysis from industry thought leaders, and independent research canvassing opinion from 4,000 consumers, 1,000 content creators and 1,000 senior marketing…