IPA President Josh Krichefski launches People First Promise

IPA President Josh Krichefski is calling on all advertising agency leaders to demonstrate their commitment to their people’s mental health and wellbeing by signing up to the People First Promise. The Promise is accompanied by a new Adland Wellbeing Lab and is underpinned by new IPA-commissioned data into mental health in the workplace. The People First Promise The People First Promise involves agencies providing evidence of their various activity that supports their people’s mental health and wellbeing, under the three interconnected and interdependent categories of Empower, Support and Prevent. Empower…

Channel 4’s 4Skills gears up for exciting year ahead as New Writers Scheme opens to aspiring writers in the Nations and Regions

As Channel 4 approaches its fifth anniversary of its base opening in Leeds (October 2024), the channel’s nationwide training and development programme, 4Skills, has shared a range of upcoming opportunities across the UK. The New Writers Scheme offers writers a fantastic opportunity to harness their skills with months of expert industry training and mentoring. The project, which has been rolled out across the UK following the successful pilot last year in the south west of England, aims to identify and nurture underrepresented writing talent outside of London with a focus…

Weetabix Puts Colleagues & Farmers Centre Stage in 2023 Sustainability Report

The Weetabix Food Company has published its 2023 Sustainability Report, sharing updates on progress against its ‘Change for Even Better’ strategy. For the first time the report features a new initiative to introduce consumers to some of the real British farmers growing Weetabix wheat.  In October, the company changed the slogan on its Weetabix Original boxes from ‘Britain’s favourite cereal’ to ‘Grown from 100% British Wheat’ sourced within a 50 mile radius of its Northamptonshire factory. This was inspired by consumer testing that showed choosing British grown wheat is a…

Berkeley Foundation Launches £300,000 Fund for Homelessness Charities

We’re delighted to announce that the Berkeley Foundation has launched our Resilience Fund for 2024, offering homelessness charities access to a further £300,000 of funding to strengthen their operations.  Up to six organisations working in London, Birmingham or the South of England will be awarded up to £60,000 each over two years, to build resilience for the future.   This year the organisational development grants will be available for charities and CICs working with young people experiencing, or at risk of, homelessness, and facing discrimination.  The Resilience Fund was first launched…

Mind the gap: tool provides action plans advancing gender equity

Unilever and the International Center for Research on Women have created a Gender Equity Assessment Tool. It’s designed to measure the impact of our sustainability initiatives in empowering women and provide tailored action plans to accelerate progress. Of the many gains to be had from advancing gender equity, none are clearer than the financial benefits for the world’s GDP and global business’s bottom line. Estimates from the World Bank Group suggest that if women had the same lifetime earnings as men, global wealth would increase on average by $23,620 (€22,392) per…