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Peace 4 Animals & World Animal News Launch New Billboard Campaign “Trophy Hunters Put The ‘Con’ In Conservation” in Los Angeles and Chicago

Stuart Mitchell

Peace 4 Animals and its World Animal News (WAN) network recently launched their powerful new anti-trophy-hunting billboard campaign to protect threatened and endangered species around the world from becoming someone’s “trophy.” The first major billboards landed this month prominently near major airports in Los Angeles and Chicago. Now, people worldwide are requesting to have “Trophy Hunters Put The ‘Con’ In Conservation” billboards put in specific states throughout the country. To accommodate expanding the reach of these critical billboards, the leading animal welfare organization and its animal news network have created…

ROTHCO and Dublin Zoo’s Sombre National Newspaper Takeover Shows Shocking Reality of Rhino Poaching

Stuart Mitchell

ROTHCO reframes the traditional ‘Birth, Deaths & Notices’ section of an Irish National newspaper to highlight Africa’s threatened white rhino population at the hands of illegal poachers. In collaboration with Dublin Zoo, the print campaign was sparked by the birth of a rhinoceros calf at the zoo and evolved to illuminate the startling contrast between the birth and death rates of the threatened species.   The touching ad subverts readers’ expectations by framing the killings of white rhinos in the context of the Births, Deaths & Notices section found in newspapers.…

Charity renews calls for end to mountain hare culls on the last day of the open season

Stuart Mitchell

Leading animal protection charity OneKind has renewed its calls for an end to the mass killing of mountain hares in Scotland on the last day of the open season. Mountain hares are protected by a closed season which runs from tomorrow (1st March) until 31 July. Outside of this period, the animals are killed as part of large-scale culls to manage land for red grouse shooting and can also be shot freely for sport. In September last year, OneKind presented its 11,000-strong petition to the Scottish Parliament’s Public Petitions Committee…

Fake news and its impact on the charity sector

Stuart Mitchell

The Oxfam scandal has transformed the environment for international NGOs. They are under much more pressure than ever before to be as open and transparent as possible. The speed with which stories spread online demands immediate response. But what happens when the stories are false? This is something which is covered in a new report by the International Broadcasting Trust, the report is called Faking it and below is what Mark Galloway, IBT Director said on their website: How should NGOs respond to fake news? This is one of the…

CIPR Welcomes Commitment to Tackle ‘Fake News’

Stuart Mitchell

The establishment of a National Security Communications Unit to tackle the threat of “fake news” spread by hostile state actors is a welcome step by Government, says the Chartered Institute of Public Relations. However, the roots and causes of ‘fake news’ are complex and the new unit must protect free speech as well as defend our democracy. In a comment in PR Week, the Head of Government Communications also promised a new unit within the Cabinet Office to tackle “disinformation and reclaim a fact-based public debate.”  Stuart Bruce FCIPR, Chair…