Tag: White Rhino

ROTHCO and Dublin Zoo’s Sombre National Newspaper Takeover Shows Shocking Reality of Rhino Poaching

Stuart Mitchell

ROTHCO reframes the traditional ‘Birth, Deaths & Notices’ section of an Irish National newspaper to highlight Africa’s threatened white rhino population at the hands of illegal poachers. In collaboration with Dublin Zoo, the print campaign was sparked by the birth of a rhinoceros calf at the zoo and evolved to illuminate the startling contrast between the birth and death rates of the threatened species.   The touching ad subverts readers’ expectations by framing the killings of white rhinos in the context of the Births, Deaths & Notices section found in newspapers.…

Read More

San Diego Zoo and Epsilon Seeks To Protect White Rhinos

Stuart Mitchell

San Diego Zoo and long time creative partner Epsilon have launched a new campaign for World Rhino Day on the 22nd of September. The Campaign called ‘Let’s Turn Things Around’ hopes to raise awareness and donations for Northern White Rhinos. There are now only 3 white rhino’s left in the world, and the Zoo hopes it can help to breed some more from their remaining rhinos. San Diego Zoo Global has the most successful rhino breeding program of its kind in the world. Previous campaigns have built the Nikita Kahn…

Read More