Search Results for: news

AKQA recognised as the 9th Most Loved Workplace in the World by Newsweek

Stuart Mitchell

AKQA has been certified and recognised by Newsweek as a Top Ten Global Most Loved Workplace. The certification is backed by analysis from the Best Practice Institute. Newsweek commented: “AKQA’s culture is built on trust, recognition and accountability for living the company values. The culture calls for actions over words, stresses transparency and respect, and encourages collaboration and growth. Employees are empowered to create their own work through the AKQA Framework. There are ample opportunities for employees to collaborate with the aim of making the customer’s life better.” Ajaz Ahmed,…

PRSA Chair Michelle Egan, APR, Fellow PRSA, Named Member of PRNEWS’ 2023 Class of Top Women in PR

Stuart Mitchell

Michelle Egan, APR, Fellow PRSA, PRSA 2023 Chair and Chief Communications Officer for Alyeska Pipeline Service, has been named to PRNEWS’ 2023 class of Top Women in PR. She was honored in the Industry Champion category, which celebrates women “who’ve had an exceptional impact on the direction and advancement of the P.R. and communications industry beyond their impact at their own companies.” “We’ve known for a long time that Michelle is a proven leader and influencer in the public relations profession through her dedication to Alyeska, PRSA, PRSSA and many…

PRSSA and The News Literacy Project Partner for 2023 Bateman Case Study Competition

Stuart Mitchell

PRSSA, the foremost organization for students interested in the public relations and communications fields, announced that it is teaming with the News Literacy Project, the nation’s leading provider of news literacy education, for the 2023 Bateman Case Study Competition. Originating in 1973, the Bateman Competition allows PRSSA members to exercise the analytical skills required for public relations problem solving. In 1983, the name of the competition was changed to honor the memory of the late J. Carroll Bateman, APR, a past president of PRSA and instrumental in the founding of…

Fighting fake news online: going beyond scientific slogans to connect with people emotionally   

Stuart Mitchell

Empathy is a more potent weapon than facts when combatting fake news online, according to new research from the University of Surrey.   In a piece of research that looked into fake news and people who are sceptical of Covid-19 vaccines, the team from Surrey found that building rapport is a vital ingredient to winning over those who are distrustful of the benefits of vaccination and health advice.   Key policy recommendations outlined in the research paper are:   Create partnerships to support social media activists with technical support, emotional support and support in creative, effective communications…

PRCA renews talent partnership with Reuben Sinclair

Stuart Mitchell

The Public Relations and Communications Association (PRCA) has announced leading UK recruitment agency Reuben Sinclair as its exclusive Talent Partner for a fifth consecutive year. Reuben Sinclair are experts in sales, marketing, PR and digital recruitment and a preferred partner to large consumer brands, global B2B specialists, multi award-winning agencies, charities, start-ups, and talented individuals in search of career assistance. They are an advocate of harnessing cutting-edge technologies, robust measurement tools alongside structured interviewing processes to ensure that the end-to-end hiring experience benefits all participants. The agency will continue to…