Search Results for: news

FareShare renews call for food waste funding to be continued

Stuart Mitchell

FareShare is once again calling for the renewal of a ground breaking government trial scheme, which helps with the costs of diverting surplus food to frontline charities. “When modest financial support to offset the additional costs of redistribution for farmers and producers is made available we can almost double the volume of food we save from waste in this country. When this support is withdrawn, thousands of tonnes of good quality surplus food within our supply chain will, inevitably, end up being wasted, instead of being diverted to charities supporting…

News Corp UK donates £100k to Environmental charities

Stuart Mitchell

Trees for Cities and the Marine Conservation Society have both won a £50,000 grant from the News Corp Giving scheme.  Staff across News UK, HarperCollins and Dow Jones nominated environmental causes for the News Corp Giving charity fund, with two charities winning grants on the back of their project proposals which will form part of a year-long partnership with News UK, Dow Jones and HarperCollins. The Marine Conservation Society will be using the donation to support the expansion of their Great British Beach Clean and their Source to Sea programme…

Ethical Marketing News look to create low price scheduing software for charities and social enterprises

Stuart Mitchell

Over Easter weekend this year Hootsuite massively cut its free option for scheduling rendering it effectively useless for many and requiring a £40 a month take up for those wishing to continue. This was used by a lot of small businesses, charities and social endeavours. At the time we notiiced a lot of people in the thid sector having to look around for an alternative, as did we. We felt there were lots of options for charities and small businesses but many felt quite expensive and filled with options that…

EVOLVE® Plant-Based Protein Renews Partnership with National Park Foundation and Offers an Epic Park Adventure

Stuart Mitchell

EVOLVE plant-based protein has reformulated its portfolio of ready-to-drink protein shakes and announced its continued commitment to the National Park Foundation (NPF). EVOLVE aims to connect people to the outdoors through access and inspiration, and this partnership helps bring shared missions to life in service of helping to protect the outdoors for everyone. In celebration of National Park Week, EVOLVE today launched a sweepstakes* that gives back to the National Park Foundation and encourages explorers to discover their own personal connections to the outdoors. One lucky entrant could win $10,000 to…

Major Conversions Study Finds in a Year of Negative News, Increasing Negative Language Killed Conversions for Marketers

Stuart Mitchell

Unbounce, have released its 2021 Conversion Benchmark Report, a unique and compelling annual study of online trends and consumer behavior. One of the central findings was that, while negativity drove an unprecedented amount of clicks and content consumption in the media in 2020, it had the opposite effect on marketing campaigns. An increased use of negative emotional language coincided with lower conversions across multiple industries including ecommerce, fitness and nutrition, and home improvement. Unbounce’s proprietary machine learning model and team of data analysts analyzed the outcomes from almost 264 million…