Pet Alliance of Greater Orlando, have embarked on a very clever and fun way of presenting their available dogs. Their staff have turned into the sorting hat, and their dogs are being sorted into Hogwarts (or Pawgwarts) houses. The Pet Alliance explain on a blog post their thinking: “You may be curious as to why we have introduced “sorting.” It is simple. Scientific research has proven that visual identification of dog breeds is incorrect more than 70% of the time. We joined many progressive shelters around the country and removed…
Fourteen women who were diagnosed with breast cancer, including some who are still receiving treatment, have taken part in a photo shoot for Stand Up To Cancer, showing their mastectomy scars in a series of gritty and honest portraits. The project, called ‘Mastectomy’, has been released as part of the Stand Up To Cancer campaign and marks the beginning of Breast Cancer Awareness Month. Launched in the UK in 2012, Stand Up To Cancer is a joint fundraising campaign from Cancer Research UK and Channel 4, raising money to support…
The Drum Marketing Awards are one of the industry’s most sought after accolades. Although there are many great agencies with great campaigns out there vying for a gong. I thought it might be nice to concentrate on the Cause Related Marketing Strategy of the Year. I will try to put together some info about the campaign and where possible some information from those behind it. Smarts Communicate for Johnnie Walker – Ode to Lesvos In 2016, Johnnie Walker released the short documentary film Ode to Lesvos. It told the remarkable…
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