Pawgwarts, Pet Adoption, Interviews and a new Public Relations Charter

It’s been another interesting week for Ethical Marketing News, we have our first interview for a while with Mark Hughes of Space City Productions telling us their thoughts on ethical marketing. It’s nice to have a new interview, I had meant to have more interviews but for a variety of reasons haven’t done so yet. We do have some interesting ones coming up hopefully including one with Saatchi & Saatchi and their thoughts on ethical marketing, and one with Internet group Don’t Fund Hate and the ethical placement of ads.…

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Pet Alliance sorts dogs into their Pawgwarts House’s

Pet Alliance of Greater Orlando, have embarked on a very clever and fun way of presenting their available dogs.  Their staff have turned into the sorting hat, and their dogs are being sorted into Hogwarts (or Pawgwarts) houses. The Pet Alliance explain on a blog post their thinking: “You may be curious as to why we have introduced “sorting.” It is simple. Scientific research has proven that visual identification of dog breeds is incorrect more than 70% of the time. We joined many progressive shelters around the country and removed…

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