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The Future of Programmatic 2025: new research by WARC explores major trends in programmatic advertising

Stuart Mitchell

WARC’s The Future of Programmatic 2025 report, released today, highlights emerging trends in programmatic. Based on insights from both WARC and external research, it provides an overview of the programmatic marketplace, a deep-dive into three specific trends – the rise of sell-side curation, AI-powered brand safety, and the growth of programmatic out-of-home advertising – and includes practical guidance for marketers evolving their programmatic and ad tech capabilities. Paul Stringer, Managing Editor, Research and Insights, WARC, says: “The past few years have been challenging for open web programmatic advertising due to…

ILO shares lessons from PROSPECTS to advance support for forcibly displaced persons and host communities

Stuart Mitchell

The new report and an upcoming digital learning portal highlight lessons from five years of implementation under the PROSPECTS programme, offering practical insights and tools to strengthen inclusive, sustainable support for refugees and host communities worldwide. The International Labour Organization (ILO) has launched a landmark report “Responding to forced displacement: Lessons from the ILO’s engagement in the PROSPECTS programme“ to strengthen support for forcibly displaced persons and host communities.  The new report distills key learnings from five years of implementation of the Partnership for improving prospects for forcibly displaced persons and…

Channel 4 Sales Deepens Accessibility Commitment as it launches Landmark 10th Diversity in Advertising Award

Stuart Mitchell

Channel 4 Sales recently launched the tenth edition of its annual Diversity in Advertising Awards, which has gifted £10 million in advertising space to campaigns promoting diversity and inclusion since 2015. For 2025, the brief remains ‘Inclusive by Design,’ urging the industry to embed inclusive practices into creative development and remove barriers to engagement with TV advertising. Building on this legacy, Channel 4 Sales today announces significant new accessibility commitments: From spring 2026, all adverts delivered to Channel 4 (across linear and streaming) will mandatorily require closed captions. This commitment…

UK businesses and academia partner up in cutting-edge research

Stuart Mitchell

The new Prosperity Partnerships will tackle key industry challenges in areas from drug manufacturing and artificial intelligence (AI) to cybersecurity. The Engineering and Physical Sciences Research Council (EPSRC) is funding 23 partnerships with a £41 million investment, matched with a further £56 million from businesses and academia. The projects will deliver pioneering technologies that will improve lives and grow the economy, including: advancing drug development and manufacturing so that life-saving medicines can reach patients sooner using AI to assist examiners when they mark GCSE and A-level exams protecting national transport,…

UK’s best AI engineers can apply now to build tech for public services in $1 million fellowship

Stuart Mitchell

A new $1 million programme will bring the UK’s top AI experts into government to build cutting-edge AI tools, helping to make the state more agile so it can deliver the Plan for Change.  Fellows could join government to build AI tools for high-security use cases across the public sector such as language translation in a national security context, and making use of construction planning data to speed up the approvals process and get more homes built.  They could also help expand “Humphrey”, a bundle of AI tools that help…