Global advertising spend to surpass $1trn for first time this year

A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is on course to grow 10.7% this year to a total of $1.08trn – the strongest growth rate in six years and the largest absolute rise on record if the post-Covid recovery of 2021 (+27.9% year-on-year) is disregarded. The new forecast, published today, represents a 0.2 percentage point (pp) upgrade on WARC’s last global forecast in August. Ad spend growth is also anticipated next year (+7.6%) and in 2026 (+7.0%), culminating in a global…

Barnardo’s Issues Plea For New Adopters In Scotland As Register Reveals 20% Fall In Numbers

The country’s leading children’s charity is today issuing a plea for more people to consider adoption after figures revealed that the number of adopters on the national register had dropped by almost 20% in the space of a year. Ahead of last month’s Adoption Week, Barnardo’s Scotland has pointed to Scottish Adoption Register (SAR) figures that show the number of registered adopters has fallen from 209 at the end of March 2023 to 169 on the corresponding date this year. That is a decrease of 19%. What’s more, in the…

14% Increase In Gen Z And Millenials That Say Businesses Aren’t Doing Enough On Social Issues

A new report finds that there has been a 14% increase in the number of Gen Z and Millennials that expect companies to do more on social issues since 2021 (53% vs 39%).  The Purpose Pulse, which surveyed people in the UK and US, found Gen Z and Millennials are demanding more action amidst low levels of trust. Just under one third of respondents believe business and government can solve today’s big challenges (32% and 29% respectively). This comes at a time of global conflicts, political shifts and national elections,…

Sodexo launches industry-leading initiative – Smart Choice – to promote healthier snacking

Sodexo UK & Ireland is proud to introduce Smart Choice, an industry-first initiative developed to make healthier on-the-go snacking easier, more accessible, and smarter.   Responding to rising demand for healthier options, Smart Choice helps customers navigate the often-confusing world of healthy snacks. While many snacks appear to be healthier, they can still contain high levels of salt, fat, or sugar. Smart Choice removes the guesswork by highlighting genuinely healthy options. Developed by Sodexo’s nutrition and dietetics team, Smart Choice brings greater transparency to food choices by following the government’s ‘traffic…

JAGGAER 2023 ESG Impact Report Highlights External Validation, Progress on Emissions Reduction and Employee Engagement

JAGGAER, a global leader in enterprise procurement and supplier collaboration, today released its third Environmental, Social and Corporate Governance (ESG) Impact Report for 2023. JAGGAER helps its customers to manage and automate complex processes while enabling their highly resilient, accountable, and integrated supplier base. By simplifying and streamlining procurement, JAGGAER helps these customers and other stakeholders to achieve their ESG objectives by embedding ESG in its software and solutions. The Company also recognizes that in addition, it must take a lead in pursuing its own ESG best practices internally. Introducing…