A new study from WARC, the experts in marketing effectiveness, has found that global advertising spend is now on course to close out 2025 with growth of 8.9% to $1.19trn, an upgrade of 1.5 percentage points (pp) from WARC’s September forecast due to strong results from Big Tech platforms and a muted impact on global trade from trade tariffs. A further rise of 9.1% (+1.0pp since September) to $1.30trn is forecast next year, while growth of 7.9% (+0.8pp) in 2027 would push the market’s value to $1.40trn – a doubling in size since the pandemic and equivalent to $150 spent for every person alive today. The new projections are included…
Search Results for: services
Ending destitution for excluded people is possible – if Scotland acts at scale
SCOTLAND has made significant and internationally notable progress in reducing destitution among people who are blocked from accessing mainstream support because of their immigration status, a major new evaluation has found. But the study warns that provision remains too limited to meet the scale of need. The independent report examines the impact of Fair Way Scotland, an action-learning partnership providing integrated support for people with No Recourse to Public Funds (NRPF) or restricted or uncertain eligibility. The model brings together specialist casework, modest financial assistance and access to community-based accommodation,…
BRE establishes industry network with the aim of making solar PV systems safer
BRE has announced the creation of the PV Fire Intelligence Network (PV-FIN) – a steering group of leading organisations to analyse the fire safety of solar PV (photovoltaic) systems. A group of solar PV and component manufacturers, fire experts, and solar safety solution providers will form the network, chaired by BRE. The following organisations will contribute to the project: MCS Company, Fire Industry Association, CGM Group UK, Enphase Energy, IMO Precision Controls, PVStop, SolarEdge Technologies, ArcBox (division of Viridian Solar) and Solar Energy UK. At present, there is a lack…
Fairtrade boosts support for cocoa farmers amid continuing market uncertainty
Fairtrade cocoa farmers and cooperatives are set to benefit from increased premiums and a new safety net as they navigate the ‘perfect storm’ of challenges, including climate change, volatile markets, and rising costs, according to an announcement made today by Fairtrade International. The new Fairtrade Minimum Price increases the safety net by 45% dependent on country of production, with additional hikes in the Fairtrade Premium paid to farmers and the differential to organic producers. The new payments, which will go into effect in 2026, come after higher minimum prices for most cocoa-producing countries were announced earlier this year. Special arrangements were also put in place for Côte d’Ivoire and…
Susan G. Komen® Recognizes Five Trailblazers for Lasting Contributions to Breast Cancer Research, Patient Care
Susan G. Komen®, the world’s leading breast cancer organization, today recognized five trailblazers in the field of breast cancer, who have furthered our understanding of genetic mutations, treatment response and cancer progression, improved cancer prevention and care in underserved communities and amplified the patient voice in clinical trials. The distinguished individuals are recipients of the Brinker Awards, Rising Star Researcher Award and Research Advocate Champion Award — the highest honors Komen can extend to someone who has devoted their career to advancing breast cancer research. “The groundbreaking contributions of this…