The ASA/CAP have released a post called: The Depiction of Older People in Advertising. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Our new research has revealed that too many advertisers are behind the times when it comes to ageing. The study, which involved focus groups and a survey of over 4,000 UK adults, found that many older people feel invisible in mainstream advertising, reduced…
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Specialist ‘Blue Planet’ Communications Consultancy Set To Make Waves With New Senior Team And Rebrand As ‘Cause And Effect’ Agency
Mindfully Wired, a specialist, Bristol-based environmental and sustainability communications consultancy, has re-launched with a refreshed ‘cause and effect’ agency proposition and a newly bolstered senior leadership team. Founded by Katrina Ryan just over a decade ago, Mindfully Wired’s roots are in the marine conservation, fisheries and sustainable seafood world. With Ryan at the helm, the agency has established itself as one of the UK’s leading blue planet comms agencies. The team delivers mission-led communications that drive real-world impact across a broad range of issues including promoting traceability in supply chains,…
‘These children have seen things they should never see’: Powerful photos by young Palestinian refugees from Gaza tell stories of hope, endurance and a longing to return home
A poignant photography project spearheaded by the Oscar-nominated director, photographer and Save the Children Ambassador Misan Harriman has supported Palestinian refugee children from Gaza to tell their own stories through the medium of photography. The incredible photo series, released during World Refugee Week, shows their lives, dreams and aspirations during the harrowing war on their homeland. Harriman led a special photography workshop in Cairo for a group of ten Palestinian children from Gaza, aged between 11 and 13, who were then given digital cameras and invited to document their lives over…
£3 million in grants helps older people access £26 million in life-changing support
Independent Age launched the Cost-of-Living Fund in 2021 to help older people struggling to cope with the soaring inflation and living costs sweeping the UK after the pandemic. The national charity aims to combat poverty in later life and sees local organisations as a key part of the solution. The response to the initial £2 million fund was so overwhelming that a second round of an additional 1 million was launched in 2023. Across both rounds, Independent Age funded 77 organisations to support over 50,000 older people and unlock over…
Perfect pairing sets the table for community impact
COMMUNITY dining is being reimagined this October as leading hospitality venue and homelessness charity join forces for a powerful night that combines food, immersive storytelling and a mission to tackle homelessness head-on. Surgeons Quarter has partnered with the charity Cyrenians to host a flagship fundraising event, the Supper Soirée. The event is set to take place on Thursday, 30 October, at the Prince Philip Building- one of the four historic venues managed by Surgeons Quarter. With a shared passion for creating meaningful community experiences, the partnership marks the first time…