Search Results for: services

Investing in children on the frontlines of climate change

Stuart Mitchell

One billion children are at extremely high risk from the consequences of climate change. UNICEF, Technical Partner of Climate Group Asia Action Summit, explains how forward-thinking executives are creating partnerships with a focus on children – creating scalable and lasting impact for generations to come.    Across the East Asia and Pacific region, a growing trend is emerging. Business leaders are investing in climate solutions that prioritise children. Children are on the frontlines of the climate crisis, facing more frequent climate disasters and more climate-related displacement than any other generation…

Inaugural IPA Beacon List spotlights innovation growth stories in UK agency sector

Stuart Mitchell

The IPA has unveiled its inaugural IPA Beacon List – a new initiative designed to celebrate the most exciting and innovative growth stories from across the UK’s thriving agency landscape. Developed to shine a light on agencies outside of IPA membership, the IPA Beacon project provides a platform to profile ambitious, high-growth businesses that are redefining what it means to be an agency in today’s fast-evolving media and technology environment. Spearheaded by Paul Mead, former board director at Jellyfish and Founder of VCCP Media, the IPA Beacon List is the…

“Who’s Saving Who?” Flips the Script on Traditional Blood Donation Messaging

Stuart Mitchell

In a striking departure from traditional blood donation campaigns, Canadian Blood Services has launched a new national brand platform that shifts the spotlight from patients to the people who make donation possible: the donors themselves. Developed by Toronto-based independent agency Diamond, “Who’s Saving Who?” reimagines the donation experience by flipping the script to show how it can be deeply personal and rewarding, not only for those whose lives are saved, but also for those who give. At the heart of the campaign is a powerful insight: “What you get when…

Amid uncertainty, global tax leaders are doubling down on transparency and digitalization, while sustainability’s impact grows: New Deloitte survey

Stuart Mitchell

As tax policy evolves on the global stage, Deloitte’s 2025 Global Tax Policy Survey gathered insights from more than 1,100 tax and finance executives across 28 countries, uncovering critical insights into the evolving landscape. The survey, now in its 12th year, revealed transparency and reporting and digitalization as enduring key priorities, while sustainability policy is having a growing impact on organizations amid ongoing regulatory uncertainty. “As they grapple with widespread uncertainty, global organizations are focusing on what they can control as the tax function undergoes significant policy shifts with the…

Global newsbrand ad spend down to $32.3bn this year as advertisers increasingly favour user generated content

Stuart Mitchell

The advertising industry has a breaking news problem. Today’s abundance of hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars to content publishers and broadcasters. Globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, per WARC Media, and is forecast to remain flat through 2026. For magazine brands, spend is forecast at $3.7bn in 2025, a 38.6% slump since 2019.  Alongside content and safety concerns, brands are favouring global digital platforms like Google and…