Selfridges introduces RESELLFRIDGES: THE WEDDING, offering one-of-a-kind pre-loved and vintage wedding outfits and accessories for brides, grooms and best-dressed guests as part of its Project Earth sustainability commitments.
For five weeks from 2nd August, the concept will take centre stage at the Corner Shop destination on Oxford Street, as Selfridges continues to explore circular retail models and experiences through Project Earth.
The RESELLFRIDGES platform offers new ways to shop alongside a unique fashion experience – giving customers access to a curation of rare, pre-loved products from iconic brands in-store and online.
Breathing new life into pre-loved items, the edit includes everything needed to complete a wedding wardrobe, from designer dresses, to upcycled menswear suits, to vintage wedding rings and accessories, as well as upcycling services and a rental offering that’s perfect for the entire wedding party.
Sebastian Manes, Executive Buying & Merchandising Director, said: “This year more than ever, our customers are being more considered in how they live and shop and weddings are no exception. As we continue exploring circular models through Project Earth, we’re excited to bring a unique experience to Selfridges for brides, grooms and guests looking to celebrate weddings in a more earth-conscious way. From vintage bridal dresses, to upcycled suits, to services that help to reimagine special pieces, RESELLFRIDGES: THE WEDDING is the destination for planet-positive weddings this summer.”
During the next five weeks, the Corner Shop will also be home to upcycling and repairs services for those looking to reimagine treasured outfits. Through The Restory, customers can repair a broken handbag, repaint leather scuffs or re-dye a favourite pair of heels. As part of RESELLFRIDGES, RETURE will launch a physical space for the first time ever and can upcycle, reconstruct or refashion any item into something special – whether it’s grandma’s wedding dress or a vintage suit.
As well as offering the best of pre-loved, Selfridges Rental provides brides, grooms and guests the opportunity to try something new and help to close the loop on waste by renting the latest season designer womenswear, menswear and accessories, from £20 for four days.
RESELLFRIDGES: THE WEDDING has been curated by the masters of pre-loved, including Bay Garnett, who brings an incredible line-up of pre-loved fashion exclusively to Selfridges following a collaboration with Oxfam for the Project Earth launch in August last year.
Visitors to the Corner Shop will find an impressive array of specially curated vintage edits from ReSee, Rokit Vintage and Vout Vintage, alongside a collection from Mon Vintage, featuring iconic pieces from brands such as Alexander McQueen, Yves Saint Laurent and Alaïa – as well as their newly launched bespoke sourcing service, where they will make it their mission to source particular pieces and collections for a special event. Meanwhile Clothsurgeon’s upcycled and repurposed menswear pieces offer an exciting new approach to groom dressing. The accessories edit includes pieces sourced by renowned vintage jewellers Jennifer Gibson, Susan Caplan, as well as contemporary brands Anna + Nina, The Vintage Trap, and Pawnshop London. There will also be an edit from London institution The Vintage Showroom.
RESELLFRIDGES: THE WEDDING follows the launch of Weddings at Selfridges, as Selfridges looks to become a destination for all things wedding. Couples looking for a non-traditional wedding ceremony can say ‘I do’ this summer in its iconic Oxford Street building with wedding packages centred around extraordinary experiences – including the Earth Lovers Wedding package, curated for the earth-conscious.
For more information on RESELLFRIDGES: THE WEDDING, please visit: http://www.selfridges.com/GB/en/features/articles/corner-shop/resellfridges-the-wedding