In Continued Push for Women’s Equality, Secret Turns Its Attention to the Music Industry, Making Commitment to Feature “100% Women-Made” Music in Future Campaigns

Secret Deodorant, a longtime champion of women’s equality, revealed today the next frontier in its fight for equal representation for women: the music industry, where women make up just seventeen percent of artists, twelve percent of songwriters and two percent of producers. In an effort to create more opportunities for women in music, Secret announced a pledge to feature “100% women-made” music in all future campaigns, enlisting female singers and songwriters to create tracks for all marketing efforts, beginning in 2020. Beyond its own creative endeavors, the brand will also…

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