Tag: secret

Secret Joins the Menopause Movement with Let’s Talk Menopause and New York Times Bestselling Author Tamsen Fadal

Stuart Mitchell

In time for Women’s Health Month in May, Secret, a leading brand in women’s personal care, is shining a spotlight on menopause, a subject that has largely remained taboo despite it being a natural phase of life for all women. To encourage more conversation on menopause and support for all women, Secret is joining forces with Tamsen Fadal, menopause advocate and author of The New York Times Best Seller How to Menopause. This partnership aims to equip women with the tools they need to better manage symptoms like hot flashes…

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Old Spice & Secret Are First Large Brands to Launch Refillable Antiperspirant Cases Made With No Single-Use Plastic Packaging

Stuart Mitchell

In an effort to help reduce plastic waste, Secret and Old Spice are launching innovative refillable antiperspirant cases at select retailers nationwide beginning February 2021. Additionally, both brands will expand their offering of Aluminum Free deodorants in recyclable paper tube packaging made of 90 percent recycled paperboard, certified by the Forest Stewardship Council (FSC). The easy-to-use, refillable cases, manufactured with no single use plastic, include a refill made with 100% FSC certified paperboard packaging. Available in refillable antiperspirant, the first from a major brand, this new product line now offers…

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Secret Partners With YWCA to Launch #RaiseItUp Campaign To Help Women Impacted Most by the 2020 Pandemic

Stuart Mitchell

Secret Deodorant has announced the launch of #RaiseItUp, a multi-phased initiative that empowers and supports women at a time when COVID-19 threatens to be the biggest setback to gender equality in a decade1. As part of Secret’s pledge to donate an additional $1 million in support of equality programs, the brand is taking immediate action in partnership with YWCA USA to establish a “Secret Missions” fund that will provide direct assistance to women. These “Secret Missions” will focus on childcare, career development and other key areas that make a difference…

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Secret Makes a Play to Kick Inequality on the Football Field with Super Bowl Ad Featuring Carli Lloyd and Crystal Dunn

Stuart Mitchell

Secret Deodorant revealed its conversation-starting Super Bowl ad on “The Ellen DeGeneres Show.” “The Secret Kicker” spot aired during the official Super Bowl Pregame Show and aims to spark a dialogue about the possibility of women playing at football’s highest level – the NFL. Starring U.S. soccer players Carli Lloyd and Crystal Dunn, this ad is the latest from Secret to prominently highlight women’s social issues. “More than two-thirds of girls believe that society doesn’t encourage women to play sports,” said Sara Saunders, Associate Brand Director, Secret. “We’re setting out…

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In Continued Push for Women’s Equality, Secret Turns Its Attention to the Music Industry, Making Commitment to Feature “100% Women-Made” Music in Future Campaigns

Stuart Mitchell

Secret Deodorant, a longtime champion of women’s equality, revealed today the next frontier in its fight for equal representation for women: the music industry, where women make up just seventeen percent of artists, twelve percent of songwriters and two percent of producers. In an effort to create more opportunities for women in music, Secret announced a pledge to feature “100% women-made” music in all future campaigns, enlisting female singers and songwriters to create tracks for all marketing efforts, beginning in 2020. Beyond its own creative endeavors, the brand will also…

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