Red Cross creates a timely new campaign that turns Instagram into a life-saving CPR tool

The Dutch Red Cross, or Het Nederlandse Rode Kruis, is launching ‘Life Saving Stories’, an innovative piece of CPR training on Instagram. The campaign was conceived, developed and produced in-house by 180 Amsterdam, in collaboration with the Red Cross.   The game consists of 35 animated Instagram Stories in which someone is resuscitated after a cardiac arrest based on the rhythm the person taps through the slides. By continuing to tap to the next story, the character stays alive.   With ‘Life Saving Stories’, 180 Amsterdam has, quite literally, tapped into the…

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