Channel 4 has revealed EA Sports and its creative agency adam&eveDDB as the winner of The 2020 Diversity in Advertising Award which is focussed on the authentic portrayal of UK BAME cultures in advertising this year. The leading games publisher wins the grand prize of £1m of commercial airtime and will launch their winning campaign on Channel 4 in 2021. The winner was decided at a socially distanced judging day held at London’s Roundhouse, with Lloyds Bank (MediaCom x GUAP Studios) also being awarded a ‘highly commended’ accolade. For the…
Read MoreEA Sports named winner of Channel 4’s 2020 £1m Diversity in Advertising Award
