Tag: EA Sports

Channel 4’s £1m Diversity in Advertising Award-winner EA SPORTS launches new FIFA 21 TV campaign

Stuart Mitchell

The TV ad campaign from Channel 4’s £1m Diversity in Advertising Award winner, EA SPORTS, launched on 23rd April during smash-hit show Gogglebox. The leading games publisher’s new campaign for FIFA 21 explores the Midnight Ramadan League; a grassroots football team set-up to help those who struggle to play during their Ramadan fast, with matches kicking-off after Iftar and before Suhoor. Directed by Bassam Tariq and produced by Pulse Films, the advert tells the story of Qaiser, a British Asian teenager and role model to his younger sister, Aaminah. After…

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EA Sports named winner of Channel 4’s 2020 £1m Diversity in Advertising Award

Stuart Mitchell

Channel 4 has revealed EA Sports and its creative agency adam&eveDDB as the winner of The 2020 Diversity in Advertising Award which is focussed on the authentic portrayal of UK BAME cultures in advertising this year. The leading games publisher wins the grand prize of £1m of commercial airtime and will launch their winning campaign on Channel 4 in 2021. The winner was decided at a socially distanced judging day held at London’s Roundhouse, with Lloyds Bank (MediaCom x GUAP Studios) also being awarded a ‘highly commended’ accolade. For the…

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