‘Empathy and ethics must form the heart of PR’s recovery’ – 2020 PRCA PR Census

The Public Relations and Communications Association (PRCA) has published the results of its flagship annual PR and Communications Census. This year’s study combines data gathered in March and October to offer a comparative snapshot of the PR industry before and after the COVID-19 outbreak. The research, sponsored and carried out by Norstat, is based on survey responses from 1,251 PR professionals across the UK. The 2020 Census data gathered in March shows that the industry was on course for another year of growth, having contributed £15.7bn to the economy and…

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