Tag: 50/50

CMT Pledges 50/50 Video Airplay for Female Artists

Stuart Mitchell

CMT has announced that it will institute 50/50 video airplay for female artists on both CMT and CMT Music channels, effective immediately. The news was shared this morning by @CMT on Twitter here. Out of the full 29-hour primetime video hours across platforms, females are guaranteed to account for half, an increase from the 40/60 ratio. “Time is really up in 2020! All the talk around what can be done to support females in country music needs to transform into action, once and for all,” shared Leslie Fram, SVP of Music…

Read More

45 International Music Festivals and Conferences Pledge To Tackle Gender Inequality

Stuart Mitchell

PRS Foundation’s International Keychange initiative gathersed politicians, artists and the music industry at the Canadian High Commission on the 26th February to celebrate a milestone moment on the journey to decreasing the gender gap in music. In a pioneering move, 45 international music industry conferences and festivals including four leading Canadian events have made a pledge towards achieving or maintaining a 50/50 gender balance across their festivals by 2022 (including live line-ups, conferences and commissions). They are: 53 Degrees North (England), Aldeburgh Festival (England), Blissfields (England), Bluedot (England), Borealis (Norway), BreakOut West (Canada),…

Read More