Sid Lee and Rethink Breast Cancer launch #8008135 (aka BOOBIES spelled out on a calculator) a socially-driven breast health campaign developed to educate young adults across the globe about breast health. The campaign was developed based on the results of a US and Canada-wide research study by Rethink Breast Cancer and Asking Canadians of 800+ teens that showed that young adults overestimate their risk of breast cancer and do not know the actual facts. #8008135 is a modern spin on a retro “hotline” and set out to reate a unique…
Read MoreSid Lee and Rethink Breast Cancer launch #8008135
