The Canadian Olympic Committee (COC) unveiled a new brand platform today that celebrates its athletes and highlights our shared values while challenging Canadians to think about what it means to ‘Be Olympic’. At the center of this new campaign is a beautifully shot, stylized, dreamlike, and powerful TV spot entitled “Virtue and Victory” introducing the stories of Canadian athletes that exemplify both Canadian and Olympic values. The spot features Olympians Denny Morrison (long track speed skating), Chloé, Maxime and Justine Dufour-Lapointe (freestyle skiing), Eric Radford and Meagan Duhamel (figure skating),…
Read MoreTeam Canada unveils bold new ‘Be Olympic’ brand platform highlighting Canadian values
