The ASA are pleased to announce that Compare the Market and Acast are partnering with us, letting us borrow their branding and donating advertising space respectively, in the latest phase of their (Advertising Standards Authority [ASA]) ad awareness campaign. The ad awareness campaign launched in 2022, to increase people’s knowledge, trust and confidence in the ASA system. After the first phase, thirty six percent of UK adults had seen their ads. With the most recent phase, their research has found that those who saw our campaign were twice as likely…
Read MoreASA partners with Compare the Market and Acast for latest ad awareness campaign
