advertising and climate experts ACT Climate Labs, in partnership with cultural insights agency Bricolage, shared new research findings into ‘Why words matter: how to speak to Brits about climate change’. The report outlines how the challenges of communicating climate change can be solved by getting the cultural context right. ACT coined the phrase ‘Persuadables’ in 2022 for a group of people that account for 69% of the UK population and are neither climate deniers nor climate activists. This group of Brits are hugely influential and split into three key audience…
Read MoreACT Climate Labs research shows cultural context is essential for climate action
