Family, Friends Need More Resources and Support to Help Loved Ones Who Are Struggling with Their Mental Health

New critical research and communications tools for 988 are now available. These novel resources are focused on engaging the trusted messengers that people turn to for reliable, unbiased information, and help when they’re struggling with their mental health or in crisis. The latest study from the Ad Council Research Institute (ACRI), in partnership with the National Action Alliance for Suicide Prevention (Action Alliance), the Suicide Prevention Resource Center (SPRC), and supported by the Substance Abuse and Mental Health Services Administration (SAMHSA), follows crucial findings released in late 2023 about the…

Read More

Among those at Higher Risk for Suicide, Study Finds Key Factors that Drive 988 Lifeline Usage: Someone to Talk to 24/7 and Free Access

The Ad Council Research Institute, in partnership with the National Action Alliance for Suicide Prevention (Action Alliance) and the Suicide Prevention Resource Center (SPRC), and supported by the Substance Abuse and Mental Health Services Administration (SAMHSA), have released crucial findings about the public’s awareness, perspectives, and current and potential usage of the 988 Suicide & Crisis Lifeline. As part of the collaborative 988 Formative Research Project, the partners are publishing insights and an actionable toolkit that can be used by individuals and organizations in their outreach and messaging efforts about…

Read More