Tag: Ad Council

“Project Yellow Light” Scholarship Contest Celebrates 10 Year Anniversary with New Class of Student Winners to Raise Awareness of Dangers of Texting and Driving

Stuart Mitchell

The Ad Council and Project Yellow Light announced the winners of the tenth annual Project Yellow Light scholarship competition, which involves students creating a TV, radio or billboard PSA to educate their peers about the dangers of distracted driving, specifically the dangers of messaging while driving. The winning PSAs will be showcased on June 28 on a digital billboard in New York City’s Times Square, in space donated by Clear Channel Outdoor. Project Yellow Light was established by the family of Hunter Garner to honor his memory after his death…

Read More

Wildfire Prevention PSAs Urge Outdoor Safety as Americans Spend More Time in Nature Ahead of Memorial Day

Stuart Mitchell

The USDA Forest Service, the National Association of State Foresters and the Ad Council are reminding Americans everywhere of important wildfire prevention tips to keep in mind when spending time outdoors. The public service advertising (PSA) campaign emphasizes the role we each play in keeping our safe places safe when enjoying the outdoors this Memorial Day and beyond. As part of the ongoing “Be Outdoor Safe” initiative, the PSAs include wildfire prevention and outdoor safety tips that anyone can use to help protect our public lands. “We’re glad that people…

Read More

As Young Adults Continue to Navigate the Challenges Posed by COVID-19, Seize the Awkward is Here to Help

Stuart Mitchell

To coincide with Mental Health Awareness Month and the continual impact of COVID-19 on the lives of young people, Seize the Awkward is launching several partnerships throughout the month of May, equipping young people with the inspiration, tools and language to check in on one another’s mental health. The national, award-winning campaign, a collaboration between the American Foundation for Suicide Prevention, The Jed Foundation (JED) and the Ad Council, and created pro bono by creative agency Droga5, is reminding teens and young adults that supporting the mental health of themselves…

Read More

Willie Nelson, Thirteen Major Sports Leagues and Organizations Team Up With the Ad Council and COVID Collaborative’s National ‘It’s Up To You’ COVID-19 Vaccine Education Initiative

Stuart Mitchell

As an extension of their COVID-19 Vaccine Education Initiative, “It’s Up To You,” the Ad Council and COVID Collaborative today announced the launch of a new campaign in partnership with thirteen leading sports leagues and organizations: American Horse Council, Athletes Unlimited, Major League Baseball (MLB), Major League Soccer (MLS), National Association for Stock Car Auto Racing (NASCAR), National Basketball Association (NBA), National Football League (NFL), National Hockey League (NHL), National Women’s Soccer League (NWSL), PGA TOUR, US Open Tennis Championships, Women’s National Basketball Association (WNBA) and WWE. Highlighting iconic moments…

Read More

ACM Lifting Lives® Partners with the Ad Council and COVID Collaborative for COVID-19 Vaccination Education PSA Featuring Eric Church, Ashley McBryde and Darius Rucker

Stuart Mitchell

ACM Lifting Lives®, the philanthropic arm of the Academy of Country Music®, is set to premiere a public service advertisement (PSA) during the upcoming ACM Awards together with the Ad Council and COVID Collaborative in an effort to encourage all Americans to learn more about the COVID-19 vaccines at GetVaccineAnswers.org and get a vaccination when it’s available to them. Featuring Eric Church, Ashley McBryde and Darius Rucker at Nashville’s iconic Ryman Auditorium and Grand Ole Opry House, the new PSAs are part of the national campaign, “It’s Up to You,”…

Read More