As Young Adults Continue to Navigate the Challenges Posed by COVID-19, Seize the Awkward is Here to Help

To coincide with Mental Health Awareness Month and the continual impact of COVID-19 on the lives of young people, Seize the Awkward is launching several partnerships throughout the month of May, equipping young people with the inspiration, tools and language to check in on one another’s mental health. The national, award-winning campaign, a collaboration between the American Foundation for Suicide Prevention, The Jed Foundation (JED) and the Ad Council, and created pro bono by creative agency Droga5, is reminding teens and young adults that supporting the mental health of themselves…

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‘Seize the Awkward’ Partners with Guild Wars 2 Game, Chegg.org and Media Platforms to Encourage Young People to Check in on Their Friends’ Mental Health Amid Unprecedented 2020 Back-to-School Season

In conjunction with Suicide Prevention Awareness Month and new research fielded in partnership with Chegg.org revealing that nearly half of college and high school students feel anxious about returning to school, and a third report experiencing depression since the coronavirus pandemic began, Seize the Awkward is launching several new partnerships throughout September to help young people check in on each other’s mental health. As the cornerstone of the month’s activations, the campaign, created in collaboration with the American Foundation for Suicide Prevention (AFSP), The Jed Foundation (JED) and the Ad…

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Seize the Awkward Partners with Award-Winning Guild Wars 2 Game to Start Conversations About Mental Health During Friend/Ships Month

In honor of Friend/Ships Month (February), the Ad Council’s national Seize the Awkward suicide prevention campaign, in partnership with the American Foundation for Suicide Prevention (AFSP) and The Jed Foundation (JED), is launching an exclusive video game partnership with Guild Wars 2, the widely popular massively multiplayer online role-playing game (MMORPG). The gaming partnership is the Ad Council’s first-ever integration within a game. During the entirety of February, Guild Wars 2’s 11 million players will receive a free Seize the Awkward t-shirt for their in-game character via the game’s gem…

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The Ad Counci, the Jed Foundation, the AFSP and Droga5 Introduce New PSA Campaign: ‘Seize the Awkward’

The Ad Council had joined with the Jed Foundation (JED), the American Foundation for Suicide Prevention (AFSP) and Droga5 to introduce a new PSA Campaign. The campaign, “Seize the Awkward”, is designed to help teens and young adults to reach out to friends with mental health issues who may be at risk for suicide. Suicide is the second leading cause of death amongst young adults. Young adulthood is a critical time in a person’s life when they may experience great stress from multiple life changes like leaving high school, moving…

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