Tag: Ad Council

Project Yellow Light Awards 2025 Scholarships to Students for Innovative Distracted Driving PSAs

Stuart Mitchell

The Ad Council and Project Yellow Light announced the winners of the 14th annual scholarship competition, where students have the opportunity to create public service advertisements (PSAs) aimed at educating their peers about the dangers of distracted driving, specifically cell phone usage while driving. The winning PSAs will be displayed in New York City on June 27 on a digital billboard in Times Square, with space donated by Clear Channel Outdoor. Founded in 2007, Project Yellow Light commemorates Hunter Garner, who died in a car crash at age 16. According…

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Georgia Athletes, Sports Organizations Unite to Pioneer Local Mental Health Movement for Fans

Stuart Mitchell

On the 1 of May, to kick off Mental Health Awareness Month, participating college and professional athletes from eight sports organizations in Georgia appear in new public service advertisements (PSAs) promoting mental health across the state. Created with support from the Arthur M. Blank Family Foundation and as an extension of the Ad Council’s national “Love, Your Mind” campaign, the series leverages the star power of local sports heroes to show fans how taking care of their minds sets them up to succeed in life. The PSAs, which will appear…

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New PSAs Aim to Help Families Identify Subtle Signs of Alzheimer’s in Loved Ones

Stuart Mitchell

The Ad Council, in partnership with the Alzheimer’s Association, recently launched new public service advertisements (PSAs) to help people recognize the early signs and symptoms of Alzheimer’s disease and other dementias in their loved ones. The new suite of PSAs are the latest in the award-winning “Some Things Come with Age” campaign, which continues to encourage pre-care partners to learn about the early warning signs of Alzheimer’s. The latest PSAs focus on Black Americans, who are twice as likely to develop the disease. “The Alzheimer’s Association is proud to partner…

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AARP and the Ad Council Encourage People in Their “Pretirement” Years to Take Key Steps Toward Saving

Stuart Mitchell

According to a recent AARP survey, 61% of older adults are worried they will not have enough money to support themselves in retirement, and 20% of older adults have no retirement savings at all. To help people plan for retirement and boost their financial security, today the Ad Council and AARP are launching new public service advertisements (PSAs), titled “The Pre-Game,” to raise awareness of free retirement planning resources at ThisIsPretirement.org. AARP research shows that 47% of American private sector workers, and 52% of Black working adults, lack access to…

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DreamWorks Animation, FEMA and the Ad Council have Partnered on the new film, Dog Man, to Encourage Kids to Help Their Families Prepare for Emergencies with New PSA Campaign

Stuart Mitchell

FEMA’s Ready Campaign and the Ad Council have partnered with DreamWorks Animation’s new film, Dog Man, based on the best-selling Dav Pilkey book series, for a national public service advertising (PSA) campaign. The campaign features the beloved canine crime-fighting hero spreading the message to children across the nation about the importance of being ready for the unexpected. In DreamWorks Animation’s upcoming film, in theaters January 31, Dog Man must lean on his crime-fighting skills and planning abilities to stop the evil plots of Petey, the feline supervillain. His planning skills…

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