Tag: NHTSA

New PSA from the Ad Council and NHTSA Highlights the Human Cost of Buzzed Driving

Stuart Mitchell

The Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) today announced the launch of a powerful new public service advertisement (PSA) aimed at preventing buzzed driving across the United States. The latest creative encourages responsible driving behavior at a time when 30% of traffic fatalities nationwide involve an alcohol-impaired driver. The new TV PSA, “Lost in a Flash,” highlights to viewers how avoiding buzzed driving contributes to collective well-being within communities and families. The creative is designed specifically to remind Hispanic male drivers ages…

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New PSA campaign from the Ad Council and NHTSA Highlights the Dangers of Buzzed Driving

Stuart Mitchell

The Ad Council and U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) announced the launch of a new PSA campaign raising awareness about the dangers of buzzed driving, focused on reaching young men between the ages of 21 and 34. The new PSAs, produced in collaboration with independent creative agency Curiosity, is part of the Ad Council and NHTSA’s long-running campaign that has been working to prevent alcohol-impaired driving since 1983. Despite decades of progress educating the public about buzzed driving, there is still work to be done.…

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The Ad Council and NHTSA Launch New “Never Happens” Campaign to Raise Awareness About the Issue of Hot Car Deaths

Stuart Mitchell

This National Heatstroke Prevention Day, the Ad Council and the National Highway Traffic Safety Administration (NHTSA), along with pro bono creative agency Chemistry, debuted a campaign with new public service advertisements (PSAs) reminding parents and caregivers of the dangers of hot vehicles. This new work raises awareness of the issue of hot car deaths and the circumstances under which it could happen, emphasizing that while this could happen to anyone, it is always preventable. “The partnership between the Ad Council and NHTSA has promoted safety on America’s roads for decades,…

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Madwell, The Ad Council, and NHTSA Tackle the Topic of Drug-Impaired Driving

Stuart Mitchell

Independent creative agency Madwell teamed up with The Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) to launch PSAs that aim to get marijuana users to think twice before getting behind the wheel and driving while high. The work is part of NHTSA and The Ad Council’s Drug-Impaired Driving Prevention campaign, which launched in spring 2019 to address this pressing traffic safety issue, which is growing increasingly important as more states legalize the sale and usage of marijuana. Research indicates that young men do…

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Hunter Hayes and the Ad Council Form Partnership Against Drunk Driving

Stuart Mitchell

The Ad Council and NHTSA‘s Buzzed Driving is Drunk Driving campaign is teaming up with recording artist Hunter Hayes to spread the word that people should be aware of their buzzed “warning signs” to avoid drinking and driving. Every individual has their own personal signs—like taking too many selfies or texting an ex—that indicate that they are impaired and shouldn’t drive. New PSAs feature Hayes in a relaxed interview setting as he reflects on his personal buzzed warning signs, reiterates the importance of finding a safe way home after drinking,…

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