Tag: NHTSA

Madwell, The Ad Council, and NHTSA Tackle the Topic of Drug-Impaired Driving

Stuart Mitchell

Independent creative agency Madwell teamed up with The Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) to launch PSAs that aim to get marijuana users to think twice before getting behind the wheel and driving while high. The work is part of NHTSA and The Ad Council’s Drug-Impaired Driving Prevention campaign, which launched in spring 2019 to address this pressing traffic safety issue, which is growing increasingly important as more states legalize the sale and usage of marijuana. Research indicates that young men do…

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Hunter Hayes and the Ad Council Form Partnership Against Drunk Driving

Stuart Mitchell

The Ad Council and NHTSA‘s Buzzed Driving is Drunk Driving campaign is teaming up with recording artist Hunter Hayes to spread the word that people should be aware of their buzzed “warning signs” to avoid drinking and driving. Every individual has their own personal signs—like taking too many selfies or texting an ex—that indicate that they are impaired and shouldn’t drive. New PSAs feature Hayes in a relaxed interview setting as he reflects on his personal buzzed warning signs, reiterates the importance of finding a safe way home after drinking,…

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One in Three Kids Killed in Car Crashes are Completely Unsecured; New PSAs Encourage Parents and Caregivers to Choose the Right Car Seat or Booster Seat for Their Children

Stuart Mitchell

The Ad Council and NHTSA have unveiled a new set of public service advertisements (PSAs) to highlight the importance of always securing children in the right car seat, booster seat or seat belt. In 2017, 675 children under the age of 13 were killed while riding in passenger vehicles, according to NHTSA data. Of those killed, more than one in three (35%) were not using a car seat, booster seat or seat belt. When used correctly, these safety restraints can dramatically reduce the risk of fatality or injury. “This new…

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New PSAs Encourage Drivers to Break Their Texting and Driving Habit

Stuart Mitchell

The National Highway Traffic Safety Administration (NHTSA) and the Ad Council announced new television and radio PSAs (public service advertisements) for their “Stop the Texts. Stop the Wrecks” campaign, which reminds drivers that distracted driving is never acceptable. According to the most recent NHTSA data, at any given time during daylight hours, an estimated 481,000 drivers are using handheld devices such as smartphones. “Reading or sending a text while driving isn’t worth risking your life and the lives of those around you,” said Lisa Sherman, president and CEO of the…

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TV Stations Continue Record-Breaking Support of Anti-Drunk Driving PSA Campaign during Holiday Season

Stuart Mitchell

Last December, 781 Americans lost their lives in car crash fatalities involving a drunk driver, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). To help make our roads safer during the holiday season, the Television Bureau of Advertising (TVB) today launched the 14th annual “Project Roadblock” initiative, in which local broadcast TV stations donate airtime to support NHTSA and the Ad Council’s “Buzzed Driving is Drunk Driving” PSA (public service advertising) campaign. According to statistics from NHTSA, in 2016 drunk driving claimed a life every…

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