Tag: Arthur M. Blank Family Foundation

Game On For Mental Health: The Ad Council, Star Athletes Encourage Fans to Care for Their Minds

Stuart Mitchell

The Ad Council recently announced an expansion of its “Love, Your Mind” mental health campaign to encourage people nationwide to prioritize their mental health, featuring a partnership with 17 professional athletes as well as major sports leagues, media companies and top brands. Tapping into the cultural power of sports, the “Love, Your Mind” Playbook – developed in collaboration with the Huntsman Mental Health Foundation and the Arthur M. Blank Family Foundation – offers tools and resources to show people how to prioritize their mental health every day. The new initiative…

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Georgia Athletes, Sports Organizations Unite to Pioneer Local Mental Health Movement for Fans

Stuart Mitchell

On the 1 of May, to kick off Mental Health Awareness Month, participating college and professional athletes from eight sports organizations in Georgia appear in new public service advertisements (PSAs) promoting mental health across the state. Created with support from the Arthur M. Blank Family Foundation and as an extension of the Ad Council’s national “Love, Your Mind” campaign, the series leverages the star power of local sports heroes to show fans how taking care of their minds sets them up to succeed in life. The PSAs, which will appear…

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