Tag: Ad Net Zero

Ad Net Zero, the advertising industry’s response to the climate crisis, formed two years ago in the UK by the Advertising Association, IPA and ISBA, has launched an updated training programme and published a refreshed guide, freely available as it marks the first day of its Global Summit. The two-day event features 66 speakers from across the world in 28 sessions, with every second of the programme focused on helping advertising and marketing services professionals take practical action and help tackle climate change. The Ad Net Zero training (Essential Certificate)…

Ad Net Zero, the advertising industry’s initiative to reach net zero from ad operations by the end of 2030 and harness the power of advertising to drive sustainable behaviour change, will hold its second Global Summit on 9 & 10 November. The Summit will be broadcast live from Park Village in London to an international audience. Ad Net Zero supporters can also attend in person. This follows the inaugural Ad Net Zero Global Summit, broadcasted live from STV in Glasgow during COP26, which brought together more than 2,000 advertising professionals from around…

Leaders from many of the largest companies and associations in the world’s advertising industry have announced their intent to apply learning from the UK and plan the roll out of Ad Net Zero internationally to major markets. The world’s major advertising agency holding companies, dentsu international, Havas, Interpublic Group, Omnicom, Publicis Groupe and WPP, along with Unilever – one of the world’s largest advertisers, global tech companies, Google and Meta, plus European media company Sky, will be supported by US trade bodies, ANA, 4A’s and the IAB, the WFA representing…