Tag: Ad Net Zero

Ad Net Zero supporters line-up for critical year in climate action

Stuart Mitchell

Ad Net Zero, the UK advertising industry’s initiative to help UK advertising respond to the climate crisis caused by CO2 emissions, headed by the Advertising Association, ISBA and the IPA, has announced its supporter base as it readies for a critical year in climate action. The list of supporters, all of which have made a contribution to help the UK advertising industry achieve net zero by end 2030 through funding, specialist expertise and resourcing are: PRCA, Campaign Collective, Accenture Interactive/Karmarama, APA, APR, Channel 4, Coffee and TV Dentsu, Direct Line,…

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UK Advertising launches Ad Net Zero

Stuart Mitchell

The IPA has partnered with The Advertising Association and ISBA to launch Ad Net Zero, an industry-wide initiative to help UK advertising respond to the climate crisis caused by CO2 emissions. Ad Net Zero’s mission is for immediate, collective industry action to help achieve real net zero carbon emissions from the development, production and media placement of advertising by the end of 2030. Individuals and companies seeking to support Ad Net Zero and make a real change to address the climate emergency should sign-up at the Ad Net Zero hub on the AA’s…

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