Tag: Ad Net Zero

Murphy Cobb Associates Strengthens Commitment to Sustainability with Launch of Production Net Zero in Tandem with Ad Net Zero Partnership

Stuart Mitchell

Murphy Cobb Associates (MCA), the global leader in production investment consultancy, recently announced the launch of its Production Net Zero initiative. This is part of the company’s latest step forward in its sustainability efforts, including an industry-leading commitment to offering a net-zero solution for all clients’ productions by 2025. To bolster this commitment, MCA has also signed a new partnership to support Ad Net Zero, a cross-industry coalition on a mission to reduce the carbon impact of developing, producing and running advertising to real net zero. “The average carbon footprint…

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Ad Net Zero invites adland to join train journey to Cannes

Stuart Mitchell

Ad Net Zero, led by the Advertising Association, IPA and ISBA, has invited anyone from the UK advertising community planning to attend Cannes LIONS this summer to make travel plans via train. Following a successful train trip to Cannes last year, where Ad Net Zero launched its global mission onstage in the Palais backed by 20 leading figures in advertising, this year the group is encouraging its UK supporters to book a place on ‘The Advertising Express’ to reduce their travel footprint and take advantage of community networking on board.…

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Ad Net Zero USA Chapter Launches With Commitment To Rapid Climate Action

Stuart Mitchell

The ANA (Association of National Advertisers), the 4A’s (American Association of Advertising Agencies) and IAB have launched Ad Net Zero USA, joined by more than 50 organizations operating in the market which represents 40% of the world’s ad spend. The USA chapter will be led by John Osborn, who was appointed Ad Net Zero USA Director in October 2022. Ad Net Zero USA’s mission is for immediate, collective industry action to decarbonize ad operations and increase the promotion of sustainable products, services, and behaviors. The new U.S. based group will…

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Ad Net Zero Marks 2nd Global Summit With New Training And Updated Guide

Stuart Mitchell

Ad Net Zero, the advertising industry’s response to the climate crisis, formed two years ago in the UK by the Advertising Association, IPA and ISBA, has launched an updated training programme and published a refreshed guide, freely available as it marks the first day of its Global Summit. The two-day event features 66 speakers from across the world in 28 sessions, with every second of the programme focused on helping advertising and marketing services professionals take practical action and help tackle climate change. The Ad Net Zero training (Essential Certificate)…

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Ad Net Zero Announces 2nd Global Summit To Run November 9 & 10

Stuart Mitchell

Ad Net Zero, the advertising industry’s initiative to reach net zero from ad operations by the end of 2030 and harness the power of advertising to drive sustainable behaviour change, will hold its second Global Summit on 9 & 10 November. The Summit will be broadcast live from Park Village in London to an international audience. Ad Net Zero supporters can also attend in person. This follows the inaugural Ad Net Zero Global Summit, broadcasted live from STV in Glasgow during COP26, which brought together more than 2,000 advertising professionals from around…

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