People Invited to Take Dyslexia Simulation Challenge

Nearly 1,000 people filled New York City’s Flatiron Plaza on October 20 to experience firsthand what it’s like to live with learning and attention issues, like dyslexia and ADHD. The event, “#BeUnderstood: Make the Invisible Visible,” is part of Understood.org’s #BeUnderstood campaign in support of Learning Disabilities, Dyslexia and ADHD Awareness Month this October. Learning and attention issues can be difficult for many to understand. The event, co-hosted by Understood and the Ad Council, invited visitors to interact with simulations and art installations to help them see the challenges that…

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The Specialized Foundation Introduces “Outride ADHD” During Tour De France

On stage 18 of the Tour de France, the Specialized Foundation will introduce “Outride ADHD,” a campaign to create awareness about an alternative method to combat attention-deficit/hyperactivity disorder (ADHD). The campaign is aimed at educating parents, teachers and doctors about the benefits that cycling can bring to children coping with ADHD, which affects one out of nine children in the US.  The Specialized Foundation is partnering with Stanford University to further research on the impact that cycling and physical activity have on ADHD symptoms for an upcoming study that will…

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