CAP: Coronavirus COVID-19 – Advertising responsibly

The ASA/CAP have released a post called: Coronavirus COVID-19 – Advertising responsibly. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Last week, the ASA published two rulings about ads for face masks which claimed that they could protect wearers against coronavirus infection. These ads were problematic because they made misleading claims, and did so in a way that exploited people’s fears about the virus…

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