The IPA has expressed its full support for TAG TrustNet, a new phase of TAG’s ongoing Distributed Ledger Technology (DLT) initiative, to improve the transactional transparency and accountability of digital media procurement. The project uses blockchain technology, specifically DLT, to establish a common “truth” on metrics to improve the efficiency of reporting for all stakeholders, including the verification of TAG certification status for inventory. In terms of specific benefits to agencies, TAG TrustNet: Improves programmatic planning and buying Provides full transparency on your budget allocation and impression delivery across the…
Read MoreIPA backs programmatic project that benefits agencies
